Viral videos as an advertising tool

June 14th, 2007 by Alec McNayr

There are millions of people posting videos online in hopes of being the next big viral hit, but so precious few make it. Here’s a link to an interview that explains how viral video, or even branded content can work (for both viewer and advertiser!).

The Recipe Behind the ‘Spontaneous’ Viral Video


Posted in Strategy, Viral |

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