Entries from August, 2007

It’s All About Expectations

Friday, August 31st, 2007

To add to a post from a few days ago, a new study from advertising.com said that when it comes to watching content online, "94% of respondents prefer ads to subscription fees." I'm sure that given the choice, 100% of online ...

Posted in Advertising, Content, Strategy | No Comments »

The Difference Between Stealing and Allowing Something to Influence You is Called Artistry

Thursday, August 30th, 2007

In higher education, there is a professional organization called CASE, which stands for "Council for the Advancement and Support of Education." But everyone knows that, when you go to a CASE conference and look at everyone's ideas and print ...

Posted in Content, Online, Our Work | No Comments »

A “Length”-y Discussion

Wednesday, August 29th, 2007

As web portals and traditional networks start to venture into original programming, they are going to have to consider what their viewers' expectations are when they sit down to consume this programming. Why is it that our attention span online is ...

Posted in Content, Metrics, Online, Strategy | 1 Comment »

Two Must-Attend Events

Monday, August 27th, 2007

Bob and I will be attending two events related to online media during the next few months. Just wanted to share them with you. We're very excited to be a part of this emerging community of storytellers: September 28-30, ...

Posted in Our Work, Strategy | No Comments »

The Comedy of Failure

Monday, August 27th, 2007

From time to time, I check the "most viewed videos" page on YouTube. I'm not sure what I'm looking for. Maybe I just want to see what "the masses" think is good. Maybe I just want to ...

Posted in Comedy, Content | No Comments »

I Can Do Better Than That

Saturday, August 25th, 2007

Recently I received an e-mail from a friend of mine with this question: Wanted to ask you about your pitches to different networks for new webisode ideas. Just wondering how you set up those meetings. Do you have a relationship ...

Posted in Metrics, Online, Our Work, Series, Strategy | No Comments »