It’s All About Expectations
August 31st, 2007 by Robert GustafsonPosted in Advertising, Content, Strategy |To add to a post from a few days ago, a new study from advertising.com said that when it comes to watching content online, “94% of respondents prefer ads to subscription fees.”
I’m sure that given the choice, 100% of online video consumers would prefer to watch content for free and without advertisements, but we know in this world that everything comes at a cost. So, as long as we know it’s an either/or situation, we’ll give 15 seconds of our viewing time to get what we want.
I compare dealing with advertising in online videos to dealing with the length of these programs. As long as we know what we’re getting into when we click on a video, we are more than patient with length, quality, or in this case, advertising.
Plus studies show that our eyes glaze over most online advertising anyway.
