I-Ran Back to SNL This Weekend
Sunday, September 30th, 2007Saturday Night Live has not been a truly great show for a few years. Everyone knows that SNL goes in streaks and slumps. For me, the early 90's were the golden years of the show, with ...
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Podcast and New Media Expo - Day One
Friday, September 28th, 2007Alec and I are currently attending the Podcast and New Media Expo in Ontario, California where today we were lucky enough to be attend five different sessions with speakers from the top of their fields. Here's my top five ...
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Two Amazing Quotes of the Day
Friday, September 28th, 2007Howard Lindzon, creator of WallStrip, gave us these gems today at the Podcast and New Media Expo: "I didn't have an agent. I'm glad. They suck. They're worse than real estate agents." "TV should rot in hell. [Everyone ...
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Day 1 at the New Media Expo
Friday, September 28th, 2007Bob and I headed to Ontario, CA for the Podcast and New Media Expo. "New Media" has come a long way from the days when I worked for Jupiter Media Metrix, which hosted huge events attended by thousands of ...
Posted in Media, Online, Strategy | No Comments »
Email Marketing is Part Science and Part Science
Thursday, September 27th, 2007Marketing Sherpa shows us a well-written description of an effective e-mail marketing campaign. HTML vs Text Email: Which Works Better in a Short Conversion Cycle? http://www.marketingsherpa.com/article.php?ident=30142 Event marketers and others who need to convert products quickly can learn from a minor league baseball ...
Posted in Advertising, Online, Strategy | No Comments »
Flipper Nation covered by International Herald Tribune
Sunday, September 23rd, 2007Kevin Brass, writer for the International Herald Tribune and the New York Times), gave us a great review of Flipper Nation, specifically looking at our efforts to secure an advertiser to continue the series. Flipped Off http://blogs.iht.com/tribtalk/properties/roof/?p=206 Fans of 'Flipper Nation' may have ...
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Average Video View: 2.7 minutes
Friday, September 14th, 2007Lost Remote points us to a ComScore report that shows that the video "sweet spot" -- or average video duration -- is just 2.7 minutes. I would assume that these numbers will skewing higher as time moves forward, and, ...
Posted in Online, Strategy | No Comments »
Script Magazine Hits Newstands
Friday, September 7th, 2007Our latest article in Script Magazine hit newsstands this week! In the article we interviewed AskaNinja's Doug Sarine and Kent Nichols, Chris McCaleb from Big Fantastic, and Francis Stokes from God, Inc.. We've given a little preview of the article on our ...
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Filtering Out The Crap
Sunday, September 2nd, 2007We're getting to the point where there's just so much content posted in the online world that it's not only hard to keep track of, but even harder to sift through in order to find the compelling clips. This is particularly ...
Posted in Content, Metrics | No Comments »
