Email Marketing is Part Science and Part Science
September 27th, 2007 by Alec McNayrPosted in Advertising, Online, Strategy | No Comments »Marketing Sherpa shows us a well-written description of an effective e-mail marketing campaign.
HTML vs Text Email: Which Works Better in a Short Conversion Cycle?
http://www.marketingsherpa.com/article.php?ident=30142Event marketers and others who need to convert products quickly can learn from a minor league baseball team who hit an email campaign out of the park.
See how they used text email first (to attract BlackBerry and mobile users) and then HTML to get a 262.3% lift over the rest of the season. Plus, how they landed a corporate sponsor in less than 48 hours.
“Hold on,” you say, “I thought these guys just did video and comedy bits?”
Not so, my anonymous internet-surfing friend. Our shop is prepared to meet all kinds of marketing needs. While we’re interested in video and the creative way we can express ourselves in that medium, it takes many different methods to attract and retain an audience for your work these days. We’re making sure that we’re completed versed on trends on all kinds of fronts.
What other things are we thinking about? Give us a ring.
