Podcast and New Media Expo – Day One
September 28th, 2007 by Robert GustafsonPosted in Content, Media | No Comments »
Alec and I are currently attending the Podcast and New Media Expo in Ontario, California where today we were lucky enough to be attend five different sessions with speakers from the top of their fields.Here’s my top five phrases from the day:
1. “Long Tail, Long Lasting”
A term used by Michael Geoghegan from GigaVox Media. A we know the “Long Tail” allows more people to find success with varying niche programming, but the internet gives their product a “Long Lasting” shelf life so those hits count whenever the content is found – whether the day it’s published, or a year down the line. This is something very useful that Geoghegan loves to bring to the attention of his advertisers, because once they advertise on his various podcasts, they’re attached forever.2. “Spectacle before Story”
In a panel discussing Viral Videos, Creator of French Maid TV, Tim Street, commented that Viral Videos are “Spectacle,” not “Story” right now. This is all similar to the beginnings of film when the first movies where of a horse and buggy or a train pulling into the station. They were all “spectacles” before The Great Train Robbery made those images into a story.3. “Joy, Love, Surprise, Anger, Sadness, Fear”
According to Street, these emotions are present in every Viral Video. If a content creator is trying to create a viral video, they MUST make sure their clip contains at least 2 of these.4. “Hook Generation”
A term used by Stephen McCandless from Caution Zero Network. He shared the stage with the producers of Big Fantastic and used the phrase to describe the new generation of viewers who are currently digging Big Fantastic’s 90-seconds-a-day-for-80-days-format in “Sam Has 7 Friends” and “Prom Queen.”5. (tie) “Editing at a 90 second pace” and the “Avatar Culture”
Both of these phrases were said by the Big Fantastic guys. “Editing at a 90 second pace” refers to keeping your audience tuned in and not clicking away. The panel agreed that episode length can vary, but that they should edit each episode as if it was only 90 seconds long. “Avatar Culture” refers to the new interactive culture of today’s online audience. The BF producers have learned how much their consumers enjoy interacting online and IN character.Honorable Mention
Hayden Black from Goodnight Burbank tried to coin the term “Viewer-Pants” – a combination of “Viewers” and “Participants” – which I don’t think it will last. But that doesn’t mean we’ll try to make it stick tomorrow.Bob
