Everyone’s Experimenting, Even Eisner
November 8th, 2007 by Alec McNayrPosted in Content, Metrics, Series, Strategy |Consider the words from Michael Eisner regarding his new media company Tornante/Vuguru (thanks: AdWeek). We’re big fans of the Big Fantastic guys who did Prom Queen, and, according to Eisner, it “didn’t make any money, but did make history.”
I agree with that. Delivering videos for 80 straight days is a big feat, and one that put the producers/creators on the map. While online media is definitely a growing market, with a growing audience, there is still a lot of room for experimentation, because even the “big guns” aren’t making a killing yet. I would argue that Prom Queen drew an audience with a loyal core fan base, and the real challenge for online media will be keeping those viewers/participants engaged as time moves on.
We’re competing against user-generated videos of crotch shots. In that kind of game, it’s a slow roll, where consistency and quality will win out over time.
