“It is a Shift from Habit to Choice”
Thursday, January 31st, 2008NBC's Jeff Zucker made his opening keynote speech at NATPE'08 yesterday. He made one clarifying remark: "It is a shift from habit to choice." Traditional media companies that produce movies, TV, cable, and radio, for that matter, are discovering that ...
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History of Visual Communication
Wednesday, January 30th, 2008You could either sign up for an "intro to art" class at UCLA/Extension, or you can read this. Motionographer points us to an academic (and an amazingly short and readable) study of "The History of Visual Communication."
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Re-Distribution
Monday, January 28th, 2008Fred Wilson at NewCritics has a great piece on "Re-Blogging" on Tumblr. I have said for years months that the future of all media will sit in its own inherent "pass-along-ability." As media is digitized and delivered effortlessly across all devices, platforms, ...
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60Frames Numbers After One Week
Thursday, January 24th, 2008There's been a lot of talk lately about independent production studios hoping to sidestep the traditional Hollywood producers and publish their own content online. NewTeeVee has done a great job of covering the announcements, finance deals, and great promises ...
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The Best of Online Video News
Tuesday, January 22nd, 2008One of my classes in film school required me to get a subscription to the Daily Variety instead of buying text books. This was before blogs and online editions and the school was in Boston, a wonderful city that ...
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Is Negative Publicity Truly Harmful?
Tuesday, January 15th, 2008...or is the phrase "all publicity is good publicity" really true? Partida Tequila just launched Tequila Confessions, a website featuring personal Tequila stories told in a "man-on-the-street" fashion. The only problem is that the stories that are being "confessed" don't ...
Posted in Advertising, Content, Design, Marketing, Media, Online, Producing, Strategy, Writing | No Comments »
Incentive to Not Copy
Thursday, January 10th, 2008Oh, the shame. http://www.youthoughtwewouldntnotice.com
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Get a life. No wait, don’t.
Thursday, January 10th, 2008When I was pursuing an acting career, I was putting in long hours, neglecting friendships, spending every last dollar on books & classes. I told my concerned parents, "I am sacrificing my 20s to have a career in my ...
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Marketing For Small Shops
Wednesday, January 9th, 2008FreelanceSwitch offers some great advice on marketing strategy for freelancers (or for independent online content creators). UPDATE: They followed up with another great, related post: 7 Things You Can Do TODAY to Kickstart Your Freelancing Career
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Titles
Tuesday, January 8th, 2008One of the best gifts you can give your online series is a great title. Seth Godin offers some of his genius on the concept of titles. Side note: If you don't read Seth Godin, you're ...
Posted in Online, Strategy, Writing | 1 Comment »
