Re-Distribution

Fred Wilson at NewCritics has a great piece on “Re-Blogging” on Tumblr.

I have said for years months that the future of all media will sit in its own inherent “pass-along-ability.”

As media is digitized and delivered effortlessly across all devices, platforms, etc., “distribution” will be less about the physical delivery of content and more about giving power to “media evangelists” — fans who have fans… people with niche influence… people who will ignite the flame of enough micro-audiences to make the media itself a “hit.”

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