Re-Distribution
January 28th, 2008 by Alec McNayrPosted in Marketing, Strategy |Fred Wilson at NewCritics has a great piece on “Re-Blogging” on Tumblr.
I have said for
yearsmonths that the future of all media will sit in its own inherent “pass-along-ability.”As media is digitized and delivered effortlessly across all devices, platforms, etc., “distribution” will be less about the physical delivery of content and more about giving power to “media evangelists” — fans who have fans… people with niche influence… people who will ignite the flame of enough micro-audiences to make the media itself a “hit.”
