Stage 9 Launches
Thursday, February 28th, 2008We've heard great things about the effort to move ABC/Disney online, and it officially launched today: Stage 9 Digital Media. NewTeeVee, as usual, has some great coverage on the launch. The digital studio has some big medium hyped big shoes to fill, ...
Posted in Content, Drama, Producing | No Comments »
Launch with a Bang!
Tuesday, February 26th, 2008[An excerpt from our article in the March/April 2008 issue of Script Magazine.] As the world of online video becomes more crowded, it is taking more effort than ever to ensure the success of any new web series. A few ...
Posted in Marketing | 1 Comment »
The Future of Attention Spans
Tuesday, February 26th, 2008[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Most blame MTV and its “newfangled jump-cuts†for the shortened attention spans of today’s media consumers. Yet almost thirty years after MTV appeared in mainstream American culture, ...
Posted in Online, Producing, Strategy | No Comments »
The Future of Distribution
Sunday, February 24th, 2008[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Imagine a not-too-distant future where you, for a nominal fee, can have instant access to every piece of content ever created on any device, no matter its size ...
Posted in Business, Marketing, Media, Online, Producing, Strategy, Viral | No Comments »
Twittering
Friday, February 22nd, 2008I started Twittering today, because Hal Lublin (star of our ABC presentation) starting tracking me. If someone is watching me, shouldn't I say something? So I imported some contacts from my gmail account and now I'm watching and being watched by a ...
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Great Day
Thursday, February 21st, 2008On this blog, we talk our thoughts on online media, as it relates to other people. But today was a great day for us. Most days, you get up and work hard and hope that you're headed in the right ...
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Pitching Well
Monday, February 18th, 2008Did the writer's strike push viewers to ditch TV in favor of online media? I don't think so, but it certainly did push investors, network execs, and entertainment media there. Bob and I saw a big upswing in the number ...
Posted in Business, Producing | No Comments »
ICN: All Systems Go!
Tuesday, February 5th, 2008Our friends at the Westside Eclectic have officially launched their foray into online comedy series. The Independent Comedy Network is making a play in a crowded field, but I like the direction. Some notes: Their pre-show bumper (beep beep beep...) is ...
Posted in Business, Comedy, Media, Series | No Comments »
Because Everybody Loves a Challenge
Monday, February 4th, 2008YouTuber Neil Cicierega, who posted popular Harry Potter Puppet clips, posted a video in early January inviting people to post death threats on his life. He outlines the criteria for the death threats (plans, motives, feelings afterwards) and the prize for ...
Posted in Marketing, Metrics, Viral | No Comments »
Learning from the Music Industry
Friday, February 1st, 2008I wrote yesterday about Jeff Zucker's speech at NATPE. If there is any question about the need for such forward thinking in the TV/Entertainment business, we only need to read Matthew Ingram's piece on the Crisis Facing the Music Industry: As sales ...
Posted in Business, Media | 1 Comment »
