Great News for The Guild
March 13th, 2008 by Alec McNayrPosted in Content, Marketing, Online, Viral |
Congratulations to our friends at The Guild who are getting some big accolades in the past few days.
We interviewed Felicia Day, Jane Selle Morgan, and Kim Evey from The Guild for Script Magazine for their work in launching the series quickly and effectively. They used every trick in the book: from building a good-looking (but easy to manage) website to pitching bloggers to picking a subject matter with an already ravenous niche audience. Their show really reaches an active online audience, and they are reaping the benefits now.
The Guild Racks up the Votes
I got a tweet from Felicia at 10pm at night stating that they had been named a finalist for the Yahoo Video Award for Best Series, and that the other shows were kicking their butts. However, just 10 hours later, they were winning the user-votes contest by over 600 votes (and now are leading with over 1500 votes!).
The Guild also just won the Greenlight Awards at SXSW and is a finalist in the YouTube Video Awards (for Best Series). They’re getting big exposure and slowly growing their fanbase. For an independent online show made on the cheap, that’s a huge win. Congratulations!
Side note about the Yahoo Video Awards: they make their videos and playlists embeddable, but why not make their voting mechanism embeddable, too? It would make a lot of sense to truly syndicate/distribute the ability to vote across the web to further draw in web viewers to establish their brand as a video leader.
What About Abigail?
Couldn’t help but mention that our friend Hayden Black’s show Abigail is also up for the Yahoo Video Awards, but isn’t doing well in the votes (212 votes, 4th place).
I wonder why this is? Abigail has gotten a lot of press and praise from the online video community, but I would imagine that its real core audience isn’t into going to “go to Yahoo and vote” (all the more reason to make the voting embeddable). They probably don’t see Abigail as a series, but rather an experience… almost with a real person. Hayden is really good about twittering, facebooking, myspacing, etc. as Abigail… so I wonder if the allure of his series actually keeps fans from interacting with it like a series… just a thought.
I have no idea, but am interested in exploring what drives one audience to vote 1500 times, and one audience to do 212.
One Response to “Great News for The Guild”
By Felicia on Mar 13, 2008
Thank you so much for the blog post! I really appreciate it, everyone has really come out to support the show, it means so much to us because we’ve worked so hard for 8 months, mostly for free, shooting on money our kind donors give us through Paypal.
BTW, You can vote in the YouTube contest 1x per day until the 19th of March, so please, if you have time, revisit every day and vote again! (Sorry for the shameless entreats :) )