Interview with quarterlife’s Marshall Herskovitz
Saturday, May 24th, 2008We interviewed writer-producer Marshall Herskovitz for the May/June 2008 issue of Script Magazine a few days before his online series quarterlife debuted on NBC. We all know what happened, but don't write off our article just yet: quarterlife's stumble ...
Posted in Business, Content, Drama, Media, Metrics, Online, Our Work, Producing, Series, Strategy, Writing | 1 Comment »
Cost of Online Video Series
Friday, May 23rd, 2008Daisy Whitney offers up her thoughts on per-minute web series costs:
Posted in Business, Content, Metrics, Online, Series | No Comments »
Weezer Video Reflects the Sad State of Online Entertainment
Friday, May 23rd, 2008If you've been plugged into the Internet any amount of time since 2004, you've been forwarded a funny video. Star Wars Kid. The Numa Numa Guy. Grape Stomping. Miss South Carolina. When enough people see ...
Posted in Advertising, Content, Online, Viral | No Comments »
Agencies and Online “Packaging”
Thursday, May 22nd, 2008"Packaging is the lifeblood of any agency." Or so I've been told. The typical agency setup is for an agent to receive a measly 10% of an actor or writer's salary. But when an agency sells a "package" to ...
Posted in Business | 1 Comment »
Eisner Speaks, We Listen
Wednesday, May 21st, 2008Michael Eisner spoke at a Microsoft digital advertising conference this week: "The ability for anyone, anywhere to create and distribute short-form entertainment that can be seen by anyone else, anywhere else is an extraordinary development. But in many ways, YouTube is ...
Posted in Content, Strategy | No Comments »
Hulu’s Dastardly Plan Unfurls
Wednesday, May 21st, 2008On the same day that Hulu cracked the Top 10 web video distributor sites (with 63 million streams, mind you), it announced more syndication deals across the Web: TV.com, TV Guide, Break.com, Zap2it, BuddyTV, Flixster, and myYearbook. I've long thought that ...
Posted in Business, Community, Online, Strategy | 1 Comment »
Why Our Shows Should Matter to Big Brands
Tuesday, May 6th, 2008A constant hurdle we deal with is trying to figure out is how can one small online series possibly matter to big brands. Smaller web series simply don't have the reach, hell, even some of the bigger series like ...
Posted in Advertising, Business, Media, Online, Strategy | No Comments »
Blogging for One Year
Friday, May 2nd, 2008We started blogging here exactly one year ago, and have found it an easy way to share the things we're learning in the online media and entertainment space. It's a quickly-moving industry and one that warrants some thought-out positions ...
Posted in Our Work, Writing | 1 Comment »
Sponsorship Woes
Thursday, May 1st, 2008Before launching Flipper Nation as an online series, Alec and I pitched it to A&E television. We thought it would be a perfect fit for a network that was the host of some of the more successful real estate ...
Posted in Advertising, Business, Content, Metrics, Our Work, Strategy | No Comments »
