Eisner Speaks, We Listen
May 21st, 2008 by Alec McNayrPosted in Content, Strategy |Michael Eisner spoke at a Microsoft digital advertising conference this week:
“The ability for anyone, anywhere to create and distribute short-form entertainment that can be seen by anyone else, anywhere else is an extraordinary development. But in many ways, YouTube is very old news. It is to the Internet what the nickelodeon was to the movies — a very preliminary installment of what is to come.”
“Internet users will stay with a story for as long as it’s good. It’s not just 90 seconds or two minutes. They’ll stay with a story if it’s 10 minutes, 20 minutes, even 30 minutes. That’s why it is so exciting to be a part of the birth of the Internet as an entertainment medium, because there are no rules. We are simply making them up as we go along.”
As our company straddles TV standards (and hopes of TV budgets and paychecks) with the freedom of internet-led creativity, we are certainly making it up as we go along. Nice to know we’re in good company.
