A Great Viral Video Flops: 3,328 Views For Parrot?
Monday, June 23rd, 2008Rob Delaney sent me a link to Parrot for State Bird on YouTube, a really well-done fake political news short starring himself as the snarky host. The video showcases a debate between a parrot and a valley quail, who argue over ...
Posted in Advertising, Comedy, Marketing, Online, Viral | 3 Comments »
Cool Tools: Wordle
Saturday, June 21st, 2008Bob found this and shared it with me: Wordle.net (a visual representation of your blog).
Posted in Design, Marketing, Online | No Comments »
BMW Literally Launches a Car with a 30-Minute Viral Video
Friday, June 20th, 2008WSJ reported today that BMW (and their ad agency) took credit for a 30-minute mockumentary about a German town building a ramp to literally launch a new 1-Series BMW car to America. The story was leaked to blogs and traditional press, ...
Posted in Advertising, Comedy, Content, Marketing, Online, Strategy, Viral | 1 Comment »
The Death of the Short Film Festival
Wednesday, June 18th, 2008Yesterday, I had lunch with a friend of mine who makes short films. We talked about the purpose of short films these days and how short films really don't need to go the way of the film festival anymore. ...
Posted in Business, Marketing, Online, Strategy | 3 Comments »
The Best Cinematography Online: The West Side
Wednesday, June 18th, 2008Webby-award winning online drama The West Side is simply the best-shot series online. Shot in a self-proclaimed "urban cowboy" genre, it's purely black-and-white and features gorgeous shot after gorgeous shot. I spoke last week about tone, and The West Side ...
Posted in Drama, Online, Series | No Comments »
Cuban Rips YouTube (and Rightly So)
Tuesday, June 17th, 2008I wrote last week about how YouTube is releasing some new tools for creators, and this week, Mark Cuban ups the ante. He rips the online video giant in his latest Blog Maverick post. His primary complaint is ...
Posted in Advertising, Business, Content, Strategy | No Comments »
A Niche Audience and a Recognizable Star
Monday, June 16th, 2008I met with Christine Park of Paulist Productions a few weeks back, and aside from having an amazing office on PCH that overlooks the Pacific Ocean, they have a new web series from which I learned a good lesson. Tyler's Ride ...
Posted in Drama, Online, Producing, Series | No Comments »
SNL Reunion at 60 Frames: Carpet Bros.
Friday, June 13th, 2008SNL alumni Tim Meadows and David Spade join forces to do a Web series called Carpet Bros. under the 60 Frames banner. Well, the term "web series" is a stretch. There's no interactivity. It's just a vehicle for short-form ...
Posted in Comedy, Content, Series | 1 Comment »
quarterlife’s Second Chance?
Thursday, June 12th, 2008A few months ago, we interviewed quarterlife's creator Marshall Herskovitz, who in the days prior to its launch on NBC, was already tepid about his online series' chances in the "big leagues." NewTeeVee has a nice video follow-up interview, where Marshall ...
Posted in Business, Community, Content, Online, Series, Strategy | No Comments »
Hooray! The Internet Proves it is a Viable Pathway to Hollywood… Oh Wait, for Big Name Stars.
Wednesday, June 11th, 2008The Hollywood Reporter reported yesterday that a fake movie trailer posted online will be made into a feature film. Seems like the breakthrough moment that we've all been looking for, right? Sure, except that "Seth and Jay vs. The Apocalypse" ...
Posted in Business, Comedy, Online, Strategy | No Comments »
