SNL Reunion at 60 Frames: Carpet Bros.

SNL alumni Tim Meadows and David Spade join forces to do a Web series called Carpet Bros. under the 60 Frames banner.

Well, the term “web series” is a stretch. There’s no interactivity. It’s just a vehicle for short-form videos with big talent delivered online. It’s TV junior, I say. Nothing wrong with that. This is, essentially, what SNL was doing in the 1990’s. Wayne’s World (and the like) were essentially little scenes that carried a loose story week to week.

Riddle me this: why is this 4-minute clip so much more watchable than comparable videos online? Three reasons:

• Clever Editing: The cuts, music, and interstitials give it what most amateurs cannot create: tone. This piece is very Napoleon Dynamite. It stands out.
• Recognizable faces: This is a big one, but only to get me “in the door.” If they weren’t funny once I clicked on the video, I wouldn’t stick around. The quandry: how does one elevate to “star” via online media? These are TV stars venturing online. Does it work the other way around?
• The 70s: Always funny. I’ve seen a ton of 70’s pieces, but this video keeps it funny without going over the top.

Carpet Bros.

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