TNT Went All-In on Lucky Chance and Busted
Wednesday, July 30th, 2008[Originally written for TubeFilter.tv.] Half advertisement, half action series, TNT’s new short-form series Lucky Chance is a high-speed romp through a what feels like a student film inspired by the fast editing style, one-liner quipping actors, and outlandish mobsters in Guy ...
Posted in Advertising, Content, Drama, Media, Series, Strategy | No Comments »
Get Your Watchmen Fix for Free on iTunes
Wednesday, July 23rd, 2008I swear that I'm not a big comic book fan (not that there's anything wrong with that), but after stumbling onto the Watchmen movie trailer, I also found a new Watchmen animated comic video series debuting on iTunes. The series takes ...
Posted in Content, Design, Online, Series | 1 Comment »
Tivo’s Finally Had an Effect on TV Advertising: Product Placement Up Big Time
Wednesday, July 23rd, 2008Everyone has seen or talked about product placement making its way into TV shows. I have talked, at length about the genius work writers on 30 Rock have done with Verizon and Snapple. The LA Times reports that product placement ...
Posted in Uncategorized | No Comments »
Jimmy Fallon Online: His Spot to Lose?
Tuesday, July 22nd, 2008SNL Alumnus Jimmy Fallon, who is slated to replace Conan O'Brien's time slot when Conan takes over for Jay Leno next spring, will get his chance to strut his funny stuff earlier than expected, though not on TV. He'll get a ...
Posted in Comedy, Media, Online | No Comments »
Another Improvatory Alumni Gets Some ITV Fest Love
Tuesday, July 22nd, 2008Our friend Alex Enriquez was one of the original members of the Improvatory, and not only is he now performing with the Groundlings Sunday Company, his Web series at ICN, Annals, was selected as an entry into the Independent Television ...
Posted in Uncategorized | No Comments »
Can Magazines Solve Online Video Distribution Woes?
Monday, July 21st, 2008You might call it expensive, archaic, or lame, but the TV development process does deliver something that online video does not: a semi-accurate prediction of viewership. Sponsors are still tepid about dipped big money into online video, for fear ...
Posted in Advertising, Business, Content, Media, Metrics, Online, Series, Strategy | 1 Comment »
Viral Videos Get Positive Marks
Saturday, July 19th, 2008Saw this quick report from Daisy Whitney, who spins viral videos "tricking" the audience as a positive tactic for advertisers. Tricking your customers can add to the mystique of your product or brand, but it's important to not overstep your boundaries. ...
Posted in Advertising, Online, Viral | No Comments »
JibJab: Hilarious and Personalized
Friday, July 18th, 2008JibJab is the political cartooning for this generation. See the new video: Time for Some Campaignin'. Really well done. As always, you can interject your own photo into the video, living up to the promise of "personalized media" that ...
Posted in Comedy, Online | No Comments »
Terminator and Watchmen Trailers
Thursday, July 17th, 2008I know I'm nerding it up big time here, but two great trailers for 2009 releases were unveiled this week: Terminator Salvation and The Watchmen. Enjoy. Watchmen (From the director of 300) Terminator Salvation (with Christian Bale)
Posted in Marketing, Media | 1 Comment »
Batman’s Unique Trailer
Thursday, July 17th, 2008The latest Batman movie comes out tomorrow: "The Dark Knight." Surely this isn't news to you. If so, where you been? Aside from all the great buzz being hyped about this movie, there's been some great viral online marketing done. ...
Posted in Advertising, Business, Content, Design, Media, Strategy | No Comments »
