Tivo’s Finally Had an Effect on TV Advertising: Product Placement Up Big Time
July 23rd, 2008 by Alec McNayrPosted in Uncategorized | No Comments »
Everyone has seen or talked about product placement making its way into TV shows. I have talked, at length about the genius work writers on 30 Rock have done with Verizon and Snapple.
The LA Times reports that product placement is up, and up more than I had thought. When talking about an analyst at Nielsen, the article says this:
“Martin said when she started her job a year and a half ago, she’d count an average of 10 brands in a prime-time network show. Now, it’s closer to 50. Viewers of the logo-laden American Chopper on Discovery Channel might be exposed to brands as many as 1,000 times per show.”
