Entries from July, 2008

Will Ferrell at the WGA

Tuesday, July 15th, 2008

The Groundlings hosted a Q&A with Will Ferrell last night. I had third-row tickets at the WGA Theater in Beverly Hills. About 200 people in attendance (including both Will's dad and mom: Will's dad was in the first ...

Posted in Comedy, Uncategorized | No Comments »

Car Companies Love Online Series

Tuesday, July 15th, 2008

First there was Hammer & Coop, from MiniUSA. Now there's two new shows from TNT: Blank Slate from Acura and Lucky Change from Dodge. Cars are a perfect product placement for web series because they can add high-energy to any story. ...

Posted in Advertising, Business | No Comments »

Get Your Own Social Network

Friday, July 11th, 2008

David Hasselhoff Ask A Ninja Good Charlotte Spill.com Movie Reviews Independent Comedy Network What do they have in common? They all use Ning.com to host a private social network on their sites. They give their fans an opportunity to upload photos, make comments, and engage ...

Posted in Marketing | 1 Comment »

The Anatomy of Buzz

Thursday, July 10th, 2008

My mom has no idea what 3G mobile technology means. But she knows that the Apple iPhone 3G comes out tomorrow. The buzz is on her lips, and everyone's lips. My personal measure of marketable buzz is: if my parents are ...

Posted in Advertising, Business, Community, Marketing, Online, Strategy | 5 Comments »

Dotcom Networking All Over Again

Wednesday, July 9th, 2008

Attended a networking event last night at BlankSpaces, hosted by Originate Labs and Mixergy. They even hosted Twitter-based interviews with author and tech journalist Sarah Lacy. I've been heading to things like this on the online entertainment side for a ...

Posted in Business, Community | No Comments »