N Came and Went, But What Did it Mean?
September 9th, 2008 by Alec McNayrPosted in Business, Media, Online, Series, Strategy |
I’ve lauded Stephen King’s N. as the best web series I’d seen in a long time, but it ended with an awkward “okay, that’s done now.”
Now what?
As a fan, what am I supposed to do? Buy the book? In November? I might, but reading the book won’t match my interest in the video-based series. There’s not really any further online interaction to speak of.
As a producer, I question the close-out strategy for the series. I was a big fan (bigger than most, I bet), and they never captured my name, email address, or anything about me. They can’t send me a coupon to save $2-3 bucks off the book, they can’t hit me up for further King-related series, and they can’t claim my demographics to future potential advertisers.
There were a lot of players on the team that made N., including Simon & Schuster, Marvel, and CBS. Why no thought on marketing?
