Introducing the New MadTV Cast
September 11th, 2008 by Alec McNayrPosted in Advertising, Comedy, Marketing, Strategy |MadTV has always been a distant cousin to my first love, Saturday Night Live.
But I was impressed with I saw these introduction videos of the 14th season’s new cast members Eric Price, Erica Ash, and Matt Braunger. (14 seasons? really?)
I think this is a great roll-out strategy for generating some buzz around new blood. I think it would also be worthwhile to see the new cast members blog or create regular videos about their own experience coming into the world of MadTV. It would give fans something to sink their teeth into, and perhaps separate it from its NY doppelganger.
Eric Price
