Entries from November, 2008

How are CBS Sitcoms Clobbering Everyone Else?

Friday, November 21st, 2008

The Hollywood Reporter headlined yesterday that CBS comedies Old Christine and Gary Unmarried hit season viewership highs this past week. I just don't get it. I want to be open to comedy and concepts that I don't get, but these ...

Posted in Comedy, Series | 1 Comment »

Working Your Way Up the New Media Pyramid

Thursday, November 20th, 2008

NewTeeVee is covering a question I've been thinking about for a while now: do traditional celebrities help or hinder web series? Do you have to be (or have signed) a celebrity to make a web series work? Have ...

Posted in Business, Online, Producing, Series, Uncategorized | Comments Off on Working Your Way Up the New Media Pyramid

Cable Nets Up Their Marketing Game

Wednesday, November 12th, 2008

Multichannel news reports on three cable network shows benefiting from creative marketing strategies: A&E's Parking Wars has used a flash game and a Facebook app to boost its profile. A&E's Paranormal State combined building-covering billboards and focused speakers to make passers-by thinking ...

Posted in Uncategorized | Comments Off on Cable Nets Up Their Marketing Game