Takeaways from Tonight’s New Media Writer’s Panel

September 22nd, 2009 by Alec McNayr

spankshark

Great panel discussion tonight at the Writers Boot Camp in Santa Monica. Bob and I (Alec) were lucky enough to join some great panelists, and drop some knowledge-bombs on the crowd.

Some key takeaways:

  • Create content to SERVE your audience. They purpose of the content is not to serve YOU as a creator. Nothing stops viral spread like there being “nothing in it” for the consumer.
  • Have an exit strategy. Treat your writing like a business. Decide whether you need to partner up, sell out, or gather an audience to monetize. (At Space Shank, we do both — we create content to sell AND to leverage our position into getting bigger and bigger writing/producing gigs.)
  • Be funny and approachable. The two go hand-in-hand, I think. Bob and I made an effort to lighten the business talk with some jokes. Some hit, some missed, but hey, if nothing else, be entertaining!

One last funny experience from tonight’s panel. Now, we knew we were a big deal because we were a part of this prestigious panel discussion. However, about halfway through the event, my wife noticed that our nameplates had a small, itsy-bitsy typo on them. It listed our company as “Spank Shark Media.” Hilarious. Juuuuuuust when we thought we had made it to the big leagues.

It’s cool. Special thanks to the Writers Boot Camp and Script Magazine!


Posted in Our Work, Strategy, Writing | 1 Comment »
  1. One Response to “Takeaways from Tonight’s New Media Writer’s Panel”

  2. By MG on Sep 22, 2009

    Now I KNOW I didn’t do that!!! But if I had known this in advance, I would have apologized for that as well. For what it’s worth, I think your next series should be Spank Shark.

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