Posted in Our Work, Strategy, Writing | 1 Comment »
Great panel discussion tonight at the Writers Boot Camp in Santa Monica. Bob and I (Alec) were lucky enough to join some great panelists, and drop some knowledge-bombs on the crowd.
Some key takeaways:
- Create content to SERVE your audience. They purpose of the content is not to serve YOU as a creator. Nothing stops viral spread like there being “nothing in it” for the consumer.
- Have an exit strategy. Treat your writing like a business. Decide whether you need to partner up, sell out, or gather an audience to monetize. (At Space Shank, we do both — we create content to sell AND to leverage our position into getting bigger and bigger writing/producing gigs.)
- Be funny and approachable. The two go hand-in-hand, I think. Bob and I made an effort to lighten the business talk with some jokes. Some hit, some missed, but hey, if nothing else, be entertaining!
One last funny experience from tonight’s panel. Now, we knew we were a big deal because we were a part of this prestigious panel discussion. However, about halfway through the event, my wife noticed that our nameplates had a small, itsy-bitsy typo on them. It listed our company as “Spank Shark Media.” Hilarious. Juuuuuuust when we thought we had made it to the big leagues.