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Earlier this year, Alec and I wrote an article for Script Magazine about the series, Angel of Death and how Sony’s Crackle had figured out an online business model that actually worked, and delivered somewhat of a payday to the people involved.
And what do you know? Crackle is launching yet another genre project: The Bannen Way, from Vuguru and Big Fantastic (creators of Prom Queen).
So it looks like Sony really gets it and the rest of the studios are hopefully going to follow suit. Pay upfront production costs for genre content right now to the tune of a low budget movie (one to five million dollars for approximately two hours of content) and get returns from:
Domestic & International Syndication Paid Downloads from places like Amazon & iTunes Advertising Revenue from sites like Hulu.com And DVD Sales
So now the question is how much access does the independent online producer have to places like Sony and the production company behind The Bannen Way, Vuguru? Probably not much, because with these budgets, no doubt there are agencies swarming (or at least hovering) at all ends and there will be plenty of filters involved (not to mention unemployed TV writers checking out those growing budgets licking their chops).
In a recent AP article about the new series, Brady Brim-DeForest from tubefilter.tv said that this model is an example of, “the second coming of original programming online.”
So great news for legitimate online production, but at a cost to the little guy?