Entries Tagged with ‘Advertising’

Positioning Your Content As a Revenue Generator

Tuesday, January 27th, 2009

Someone said to me the other day, "2009 is a great year for online content... if you don't have to make any money from it." It's true. More focus, more shifting away from cable to mobile and online, and more ...

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Two Weeks in Africa: Media Thoughts

Monday, December 22nd, 2008

I just returned from two weeks spent in Uganda. I was part of a team of 47 people that traveled to Africa to host Christmas parties for 2000 orphans. We brought decorations, games, prizes, and an individual gift ...

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Mad Men Fan Art

Thursday, October 2nd, 2008

Everyone here knows my great love for the Emmy-winning show Mad Men, which results in my following of their marketing-type activities like Mad Men Twitterers and the like. I stumbled upon an illustrator who shares my passion for the 1960's advertising ...

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Introducing the New MadTV Cast

Thursday, September 11th, 2008

MadTV has always been a distant cousin to my first love, Saturday Night Live. But I was impressed with I saw these introduction videos of the 14th season's new cast members Eric Price, Erica Ash, and Matt Braunger. (14 seasons? ...

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1962, Meet 2008: Mad Men Characters are Twittering

Monday, August 25th, 2008

One of my favorite shows on TV, AMC's Mad Men is getting bigger audiences in season 2, and treating them to an expanded look into the lives of the [fictional] ad world of 1962. The tone is pitch-perfect, the characters ...

Posted in Advertising, Content, Drama, Series | 3 Comments »

TNT Went All-In on Lucky Chance and Busted

Wednesday, July 30th, 2008

[Originally written for TubeFilter.tv.] Half advertisement, half action series, TNT’s new short-form series Lucky Chance is a high-speed romp through a what feels like a student film inspired by the fast editing style, one-liner quipping actors, and outlandish mobsters in Guy ...

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Can Magazines Solve Online Video Distribution Woes?

Monday, July 21st, 2008

You might call it expensive, archaic, or lame, but the TV development process does deliver something that online video does not: a semi-accurate prediction of viewership. Sponsors are still tepid about dipped big money into online video, for fear ...

Posted in Advertising, Business, Content, Media, Metrics, Online, Series, Strategy | 1 Comment »

Viral Videos Get Positive Marks

Saturday, July 19th, 2008

Saw this quick report from Daisy Whitney, who spins viral videos "tricking" the audience as a positive tactic for advertisers. Tricking your customers can add to the mystique of your product or brand, but it's important to not overstep your boundaries. ...

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Batman’s Unique Trailer

Thursday, July 17th, 2008

The latest Batman movie comes out tomorrow: "The Dark Knight." Surely this isn't news to you. If so, where you been? Aside from all the great buzz being hyped about this movie, there's been some great viral online marketing done. ...

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Car Companies Love Online Series

Tuesday, July 15th, 2008

First there was Hammer & Coop, from MiniUSA. Now there's two new shows from TNT: Blank Slate from Acura and Lucky Change from Dodge. Cars are a perfect product placement for web series because they can add high-energy to any story. ...

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