Mad Men Fan Art
Thursday, October 2nd, 2008Everyone here knows my great love for the Emmy-winning show Mad Men, which results in my following of their marketing-type activities like Mad Men Twitterers and the like. I stumbled upon an illustrator who shares my passion for the 1960's advertising ...
Posted in Advertising, Content, Marketing, Series | No Comments »
Introducing the New MadTV Cast
Thursday, September 11th, 2008MadTV has always been a distant cousin to my first love, Saturday Night Live. But I was impressed with I saw these introduction videos of the 14th season's new cast members Eric Price, Erica Ash, and Matt Braunger. (14 seasons? ...
Posted in Advertising, Comedy, Marketing, Strategy | No Comments »
1962, Meet 2008: Mad Men Characters are Twittering
Monday, August 25th, 2008One of my favorite shows on TV, AMC's Mad Men is getting bigger audiences in season 2, and treating them to an expanded look into the lives of the [fictional] ad world of 1962. The tone is pitch-perfect, the characters ...
Posted in Advertising, Content, Drama, Series | 3 Comments »
TNT Went All-In on Lucky Chance and Busted
Wednesday, July 30th, 2008[Originally written for TubeFilter.tv.] Half advertisement, half action series, TNT’s new short-form series Lucky Chance is a high-speed romp through a what feels like a student film inspired by the fast editing style, one-liner quipping actors, and outlandish mobsters in Guy ...
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Can Magazines Solve Online Video Distribution Woes?
Monday, July 21st, 2008You might call it expensive, archaic, or lame, but the TV development process does deliver something that online video does not: a semi-accurate prediction of viewership. Sponsors are still tepid about dipped big money into online video, for fear ...
Posted in Advertising, Business, Content, Media, Metrics, Online, Series, Strategy | 1 Comment »
Viral Videos Get Positive Marks
Saturday, July 19th, 2008Saw this quick report from Daisy Whitney, who spins viral videos "tricking" the audience as a positive tactic for advertisers. Tricking your customers can add to the mystique of your product or brand, but it's important to not overstep your boundaries. ...
Posted in Advertising, Online, Viral | No Comments »
Batman’s Unique Trailer
Thursday, July 17th, 2008The latest Batman movie comes out tomorrow: "The Dark Knight." Surely this isn't news to you. If so, where you been? Aside from all the great buzz being hyped about this movie, there's been some great viral online marketing done. ...
Posted in Advertising, Business, Content, Design, Media, Strategy | No Comments »
Car Companies Love Online Series
Tuesday, July 15th, 2008First there was Hammer & Coop, from MiniUSA. Now there's two new shows from TNT: Blank Slate from Acura and Lucky Change from Dodge. Cars are a perfect product placement for web series because they can add high-energy to any story. ...
Posted in Advertising, Business | No Comments »
The Anatomy of Buzz
Thursday, July 10th, 2008My mom has no idea what 3G mobile technology means. But she knows that the Apple iPhone 3G comes out tomorrow. The buzz is on her lips, and everyone's lips. My personal measure of marketable buzz is: if my parents are ...
Posted in Advertising, Business, Community, Marketing, Online, Strategy | 5 Comments »
A Great Viral Video Flops: 3,328 Views For Parrot?
Monday, June 23rd, 2008Rob Delaney sent me a link to Parrot for State Bird on YouTube, a really well-done fake political news short starring himself as the snarky host. The video showcases a debate between a parrot and a valley quail, who argue over ...
Posted in Advertising, Comedy, Marketing, Online, Viral | 3 Comments »
