BMW Literally Launches a Car with a 30-Minute Viral Video
Friday, June 20th, 2008WSJ reported today that BMW (and their ad agency) took credit for a 30-minute mockumentary about a German town building a ramp to literally launch a new 1-Series BMW car to America. The story was leaked to blogs and traditional press, ...
Posted in Advertising, Comedy, Content, Marketing, Online, Strategy, Viral | 1 Comment »
Cuban Rips YouTube (and Rightly So)
Tuesday, June 17th, 2008I wrote last week about how YouTube is releasing some new tools for creators, and this week, Mark Cuban ups the ante. He rips the online video giant in his latest Blog Maverick post. His primary complaint is ...
Posted in Advertising, Business, Content, Strategy | No Comments »
All of a Sudden, YouTube is Interesting Again
Monday, June 9th, 2008Is it just me, or has YouTube woken up and gotten innovative? Just a year and a half ago, the YouTube "most viewed" page was the go-to place to find the hottest viral videos, trends, and water-cooler "did you see that ...
Posted in Advertising, Business, Community, Online | 1 Comment »
Weezer Video Reflects the Sad State of Online Entertainment
Friday, May 23rd, 2008If you've been plugged into the Internet any amount of time since 2004, you've been forwarded a funny video. Star Wars Kid. The Numa Numa Guy. Grape Stomping. Miss South Carolina. When enough people see ...
Posted in Advertising, Content, Online, Viral | No Comments »
Why Our Shows Should Matter to Big Brands
Tuesday, May 6th, 2008A constant hurdle we deal with is trying to figure out is how can one small online series possibly matter to big brands. Smaller web series simply don't have the reach, hell, even some of the bigger series like ...
Posted in Advertising, Business, Media, Online, Strategy | No Comments »
Sponsorship Woes
Thursday, May 1st, 2008Before launching Flipper Nation as an online series, Alec and I pitched it to A&E television. We thought it would be a perfect fit for a network that was the host of some of the more successful real estate ...
Posted in Advertising, Business, Content, Metrics, Our Work, Strategy | No Comments »
Is Negative Publicity Truly Harmful?
Tuesday, January 15th, 2008...or is the phrase "all publicity is good publicity" really true? Partida Tequila just launched Tequila Confessions, a website featuring personal Tequila stories told in a "man-on-the-street" fashion. The only problem is that the stories that are being "confessed" don't ...
Posted in Advertising, Content, Design, Marketing, Media, Online, Producing, Strategy, Writing | No Comments »
Email Marketing is Part Science and Part Science
Thursday, September 27th, 2007Marketing Sherpa shows us a well-written description of an effective e-mail marketing campaign. HTML vs Text Email: Which Works Better in a Short Conversion Cycle? http://www.marketingsherpa.com/article.php?ident=30142 Event marketers and others who need to convert products quickly can learn from a minor league baseball ...
Posted in Advertising, Online, Strategy | No Comments »
It’s All About Expectations
Friday, August 31st, 2007To add to a post from a few days ago, a new study from advertising.com said that when it comes to watching content online, "94% of respondents prefer ads to subscription fees." I'm sure that given the choice, 100% of online ...
Posted in Advertising, Content, Strategy | No Comments »
