Mad Men Twitter Accounts Suspended!
Tuesday, August 26th, 2008AMC enacted their copyright and had Twitter suspend the accounts associated with their Mad Men characters. There are a lot of bloggers up-in-arms about this, as bloggers can be (read: "The DMCA sucks!" "Burn copyrights!" "Anarchy!"). Bloggers, who tend ...
Posted in Business, Drama, Marketing, Series | 2 Comments »
What’s Selling Online?
Monday, August 4th, 2008[This article originally appeared in the July/August 2008 issue of Script Magazine.] What’s Selling Online? As online entertainment matures into a viable business, is it worthwhile to sell your web series concepts to the new crop of online studios? By Robert Gustafson and ...
Posted in Business, Writing | No Comments »
Can Magazines Solve Online Video Distribution Woes?
Monday, July 21st, 2008You might call it expensive, archaic, or lame, but the TV development process does deliver something that online video does not: a semi-accurate prediction of viewership. Sponsors are still tepid about dipped big money into online video, for fear ...
Posted in Advertising, Business, Content, Media, Metrics, Online, Series, Strategy | 1 Comment »
Batman’s Unique Trailer
Thursday, July 17th, 2008The latest Batman movie comes out tomorrow: "The Dark Knight." Surely this isn't news to you. If so, where you been? Aside from all the great buzz being hyped about this movie, there's been some great viral online marketing done. ...
Posted in Advertising, Business, Content, Design, Media, Strategy | No Comments »
Car Companies Love Online Series
Tuesday, July 15th, 2008First there was Hammer & Coop, from MiniUSA. Now there's two new shows from TNT: Blank Slate from Acura and Lucky Change from Dodge. Cars are a perfect product placement for web series because they can add high-energy to any story. ...
Posted in Advertising, Business | No Comments »
The Anatomy of Buzz
Thursday, July 10th, 2008My mom has no idea what 3G mobile technology means. But she knows that the Apple iPhone 3G comes out tomorrow. The buzz is on her lips, and everyone's lips. My personal measure of marketable buzz is: if my parents are ...
Posted in Advertising, Business, Community, Marketing, Online, Strategy | 5 Comments »
Dotcom Networking All Over Again
Wednesday, July 9th, 2008Attended a networking event last night at BlankSpaces, hosted by Originate Labs and Mixergy. They even hosted Twitter-based interviews with author and tech journalist Sarah Lacy. I've been heading to things like this on the online entertainment side for a ...
Posted in Business, Community | No Comments »
The Death of the Short Film Festival
Wednesday, June 18th, 2008Yesterday, I had lunch with a friend of mine who makes short films. We talked about the purpose of short films these days and how short films really don't need to go the way of the film festival anymore. ...
Posted in Business, Marketing, Online, Strategy | 3 Comments »
Cuban Rips YouTube (and Rightly So)
Tuesday, June 17th, 2008I wrote last week about how YouTube is releasing some new tools for creators, and this week, Mark Cuban ups the ante. He rips the online video giant in his latest Blog Maverick post. His primary complaint is ...
Posted in Advertising, Business, Content, Strategy | No Comments »
quarterlife’s Second Chance?
Thursday, June 12th, 2008A few months ago, we interviewed quarterlife's creator Marshall Herskovitz, who in the days prior to its launch on NBC, was already tepid about his online series' chances in the "big leagues." NewTeeVee has a nice video follow-up interview, where Marshall ...
Posted in Business, Community, Content, Online, Series, Strategy | No Comments »
