Cost of Online Video Series
Friday, May 23rd, 2008Daisy Whitney offers up her thoughts on per-minute web series costs:
Posted in Business, Content, Metrics, Online, Series | No Comments »
Agencies and Online “Packaging”
Thursday, May 22nd, 2008"Packaging is the lifeblood of any agency." Or so I've been told. The typical agency setup is for an agent to receive a measly 10% of an actor or writer's salary. But when an agency sells a "package" to ...
Posted in Business | 1 Comment »
Hulu’s Dastardly Plan Unfurls
Wednesday, May 21st, 2008On the same day that Hulu cracked the Top 10 web video distributor sites (with 63 million streams, mind you), it announced more syndication deals across the Web: TV.com, TV Guide, Break.com, Zap2it, BuddyTV, Flixster, and myYearbook. I've long thought that ...
Posted in Business, Community, Online, Strategy | 1 Comment »
Why Our Shows Should Matter to Big Brands
Tuesday, May 6th, 2008A constant hurdle we deal with is trying to figure out is how can one small online series possibly matter to big brands. Smaller web series simply don't have the reach, hell, even some of the bigger series like ...
Posted in Advertising, Business, Media, Online, Strategy | No Comments »
Sponsorship Woes
Thursday, May 1st, 2008Before launching Flipper Nation as an online series, Alec and I pitched it to A&E television. We thought it would be a perfect fit for a network that was the host of some of the more successful real estate ...
Posted in Advertising, Business, Content, Metrics, Our Work, Strategy | No Comments »
The Analogy of The Train
Monday, April 7th, 2008This weekend Alec and I had our first production meeting for our new show, and during it, we chose our first shoot day: Saturday, May 31st. This decision made all the difference for us and connects to the post ...
Posted in Business, Our Work, Producing | No Comments »
Lessons in Leverage
Monday, March 31st, 2008If you haven't already, please go and read Alec's guest post on Chatterbox Marketing. In it, Alec speaks about the events over this past year (many of which I've been present for) that have lead him to the place where he ...
Posted in Business, Content, Design, Marketing, Media, Metrics, Online, Our Work, Producing, Strategy, Writing | 1 Comment »
If You Create Anything (Online or Otherwise), You Must Read This
Tuesday, March 4th, 2008Kevin Kelly writes about making a living from creative work. Genius. Go read it write now. No, wait, read my thoughts, then go read it. On second thought, go for it. Between the mega-celebrity and the average ...
Posted in Business, Content, Online, Strategy, Viral | 2 Comments »
Inside Jokes
Monday, March 3rd, 2008I've said it for years. All jokes are inside jokes. You're either on the "inside" or the "outside." Bad stand-up comics might be bad for a number of reasons, but most commonly, it's because they can't duplicate the experience ...
Posted in Business, Comedy, Content | No Comments »
The Future of Distribution
Sunday, February 24th, 2008[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Imagine a not-too-distant future where you, for a nominal fee, can have instant access to every piece of content ever created on any device, no matter its size ...
Posted in Business, Marketing, Media, Online, Producing, Strategy, Viral | No Comments »
