Hooray! The Internet Proves it is a Viable Pathway to Hollywood… Oh Wait, for Big Name Stars.

Wednesday, June 11th, 2008

The Hollywood Reporter reported yesterday that a fake movie trailer posted online will be made into a feature film. Seems like the breakthrough moment that we've all been looking for, right? Sure, except that "Seth and Jay vs. The Apocalypse" ...

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All of a Sudden, YouTube is Interesting Again

Monday, June 9th, 2008

Is it just me, or has YouTube woken up and gotten innovative? Just a year and a half ago, the YouTube "most viewed" page was the go-to place to find the hottest viral videos, trends, and water-cooler "did you see that ...

Posted in Advertising, Business, Community, Online | 1 Comment »

THR’s Top 50 Web Entertainment Power List

Tuesday, June 3rd, 2008

The Hollywood Reporter unveiled their Top 50 Digital Entertainment Power List. It's a who's who of people trying to milk revenue out of this young, fickle industry. I've personally met only two people on the list: Miles Beckett of EQAL ...

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Interview with quarterlife’s Marshall Herskovitz

Saturday, May 24th, 2008

We interviewed writer-producer Marshall Herskovitz for the May/June 2008 issue of Script Magazine a few days before his online series quarterlife debuted on NBC. We all know what happened, but don't write off our article just yet: quarterlife's stumble ...

Posted in Business, Content, Drama, Media, Metrics, Online, Our Work, Producing, Series, Strategy, Writing | 1 Comment »

Cost of Online Video Series

Friday, May 23rd, 2008

Daisy Whitney offers up her thoughts on per-minute web series costs:

Posted in Business, Content, Metrics, Online, Series | No Comments »

Agencies and Online “Packaging”

Thursday, May 22nd, 2008

"Packaging is the lifeblood of any agency." Or so I've been told. The typical agency setup is for an agent to receive a measly 10% of an actor or writer's salary. But when an agency sells a "package" to ...

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Hulu’s Dastardly Plan Unfurls

Wednesday, May 21st, 2008

On the same day that Hulu cracked the Top 10 web video distributor sites (with 63 million streams, mind you), it announced more syndication deals across the Web: TV.com, TV Guide, Break.com, Zap2it, BuddyTV, Flixster, and myYearbook. I've long thought that ...

Posted in Business, Community, Online, Strategy | 1 Comment »

Why Our Shows Should Matter to Big Brands

Tuesday, May 6th, 2008

A constant hurdle we deal with is trying to figure out is how can one small online series possibly matter to big brands. Smaller web series simply don't have the reach, hell, even some of the bigger series like ...

Posted in Advertising, Business, Media, Online, Strategy | No Comments »

Sponsorship Woes

Thursday, May 1st, 2008

Before launching Flipper Nation as an online series, Alec and I pitched it to A&E television. We thought it would be a perfect fit for a network that was the host of some of the more successful real estate ...

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The Analogy of The Train

Monday, April 7th, 2008

This weekend Alec and I had our first production meeting for our new show, and during it, we chose our first shoot day: Saturday, May 31st. This decision made all the difference for us and connects to the post ...

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