The Analogy of The Train

Monday, April 7th, 2008

This weekend Alec and I had our first production meeting for our new show, and during it, we chose our first shoot day: Saturday, May 31st. This decision made all the difference for us and connects to the post ...

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Lessons in Leverage

Monday, March 31st, 2008

If you haven't already, please go and read Alec's guest post on Chatterbox Marketing. In it, Alec speaks about the events over this past year (many of which I've been present for) that have lead him to the place where he ...

Posted in Business, Content, Design, Marketing, Media, Metrics, Online, Our Work, Producing, Strategy, Writing | 1 Comment »

If You Create Anything (Online or Otherwise), You Must Read This

Tuesday, March 4th, 2008

Kevin Kelly writes about making a living from creative work. Genius. Go read it write now. No, wait, read my thoughts, then go read it. On second thought, go for it. Between the mega-celebrity and the average ...

Posted in Business, Content, Online, Strategy, Viral | 2 Comments »

Inside Jokes

Monday, March 3rd, 2008

I've said it for years. All jokes are inside jokes. You're either on the "inside" or the "outside." Bad stand-up comics might be bad for a number of reasons, but most commonly, it's because they can't duplicate the experience ...

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The Future of Distribution

Sunday, February 24th, 2008

[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Imagine a not-too-distant future where you, for a nominal fee, can have instant access to every piece of content ever created on any device, no matter its size ...

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Pitching Well

Monday, February 18th, 2008

Did the writer's strike push viewers to ditch TV in favor of online media? I don't think so, but it certainly did push investors, network execs, and entertainment media there. Bob and I saw a big upswing in the number ...

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ICN: All Systems Go!

Tuesday, February 5th, 2008

Our friends at the Westside Eclectic have officially launched their foray into online comedy series. The Independent Comedy Network is making a play in a crowded field, but I like the direction. Some notes: Their pre-show bumper (beep beep beep...) is ...

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Learning from the Music Industry

Friday, February 1st, 2008

I wrote yesterday about Jeff Zucker's speech at NATPE. If there is any question about the need for such forward thinking in the TV/Entertainment business, we only need to read Matthew Ingram's piece on the Crisis Facing the Music Industry: As sales ...

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