quarterlife’s Second Chance?
Thursday, June 12th, 2008A few months ago, we interviewed quarterlife's creator Marshall Herskovitz, who in the days prior to its launch on NBC, was already tepid about his online series' chances in the "big leagues." NewTeeVee has a nice video follow-up interview, where Marshall ...
Posted in Business, Community, Content, Online, Series, Strategy | No Comments »
Interview with quarterlife’s Marshall Herskovitz
Saturday, May 24th, 2008We interviewed writer-producer Marshall Herskovitz for the May/June 2008 issue of Script Magazine a few days before his online series quarterlife debuted on NBC. We all know what happened, but don't write off our article just yet: quarterlife's stumble ...
Posted in Business, Content, Drama, Media, Metrics, Online, Our Work, Producing, Series, Strategy, Writing | 1 Comment »
Cost of Online Video Series
Friday, May 23rd, 2008Daisy Whitney offers up her thoughts on per-minute web series costs:
Posted in Business, Content, Metrics, Online, Series | No Comments »
Weezer Video Reflects the Sad State of Online Entertainment
Friday, May 23rd, 2008If you've been plugged into the Internet any amount of time since 2004, you've been forwarded a funny video. Star Wars Kid. The Numa Numa Guy. Grape Stomping. Miss South Carolina. When enough people see ...
Posted in Advertising, Content, Online, Viral | No Comments »
Eisner Speaks, We Listen
Wednesday, May 21st, 2008Michael Eisner spoke at a Microsoft digital advertising conference this week: "The ability for anyone, anywhere to create and distribute short-form entertainment that can be seen by anyone else, anywhere else is an extraordinary development. But in many ways, YouTube is ...
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Sponsorship Woes
Thursday, May 1st, 2008Before launching Flipper Nation as an online series, Alec and I pitched it to A&E television. We thought it would be a perfect fit for a network that was the host of some of the more successful real estate ...
Posted in Advertising, Business, Content, Metrics, Our Work, Strategy | No Comments »
Video Alone A Series Does Not Make
Monday, April 21st, 2008Bob just emailed me a link to Crescent Heights, a new online series commercial from Proctor & Gamble's Tide. I had read about the series before, but had dismissed it as terribly unexciting marketing shill for an similarly unexciting (though extremely ...
Posted in Content, Marketing | 2 Comments »
Can Friday Night Lights Live as a Web Show?
Thursday, April 10th, 2008With all the talk about Friday Night Lights being on the verge of being canceled and then being leveraged to bring viewers to DirecTV, it begs the question... Are the days of canceling a critically-acclaimed, but unwatched TV show over? ...
Posted in Content, Drama, Online, Series | No Comments »
Viewing Stuff Online
Tuesday, April 1st, 2008I've been sick the past couple of days and spent the majority of my time resting on the couch. Like most daytime TV viewers, I was disappointed with the programming 500 channels on DirecTV offers me between the hours ...
Posted in Content, Media, Online | 1 Comment »
Lessons in Leverage
Monday, March 31st, 2008If you haven't already, please go and read Alec's guest post on Chatterbox Marketing. In it, Alec speaks about the events over this past year (many of which I've been present for) that have lead him to the place where he ...
Posted in Business, Content, Design, Marketing, Media, Metrics, Online, Our Work, Producing, Strategy, Writing | 1 Comment »
