The WGA Strike Isn’t Pushing Viewers Online
Sunday, January 6th, 2008Allan Leinwand, a VC/Writer on GigaOm, asks if the Writer's Strike is the inflection point at which viewers jettison TV and move to watching video online. On a personal note, the writer's strike is keeping us from moving forward with a ...
Posted in Content, Online, Strategy, Writing | 1 Comment »
48 Hours to Comedy Gold
Saturday, January 5th, 2008Friends of ours just posted a video that took them 48 hours to develop, write, shoot, edit, and post. It's a quick green-screen comedy (and aren't there a million of those right now?), but has some cutaways that reveal ...
Posted in Comedy, Content | No Comments »
I Can’t Find What I Want
Tuesday, November 13th, 2007I wrote a post a few weeks ago about Saturday Night Live, and linked to a few of my favorite clips on YouTube. Big mistake. Now that NBC has pulled all of its content off of the site, all my links are ...
Posted in Comedy, Content, Strategy | No Comments »
Everyone’s Experimenting, Even Eisner
Thursday, November 8th, 2007Consider the words from Michael Eisner regarding his new media company Tornante/Vuguru (thanks: AdWeek). We're big fans of the Big Fantastic guys who did Prom Queen, and, according to Eisner, it "didn't make any money, but did make history." I ...
Posted in Content, Metrics, Series, Strategy | No Comments »
New Script Magazine Issue. Get it Now!
Tuesday, October 30th, 2007Our latest Script Magazine article hits newsstands this week! The article covers how having a successful video series means going beyond just posting on the Youtubes and Revvers. A successful online series has to find not just fans of ...
Posted in Content, Media, Metrics, Online, Series, Strategy, Viral | No Comments »
Podcast and New Media Expo – Day One
Friday, September 28th, 2007Alec and I are currently attending the Podcast and New Media Expo in Ontario, California where today we were lucky enough to be attend five different sessions with speakers from the top of their fields. Here's my top five ...
Posted in Content, Media | No Comments »
Filtering Out The Crap
Sunday, September 2nd, 2007We're getting to the point where there's just so much content posted in the online world that it's not only hard to keep track of, but even harder to sift through in order to find the compelling clips. This is particularly ...
Posted in Content, Metrics | No Comments »
It’s All About Expectations
Friday, August 31st, 2007To add to a post from a few days ago, a new study from advertising.com said that when it comes to watching content online, "94% of respondents prefer ads to subscription fees." I'm sure that given the choice, 100% of online ...
Posted in Advertising, Content, Strategy | No Comments »
The Difference Between Stealing and Allowing Something to Influence You is Called Artistry
Thursday, August 30th, 2007In higher education, there is a professional organization called CASE, which stands for "Council for the Advancement and Support of Education." But everyone knows that, when you go to a CASE conference and look at everyone's ideas and print ...
Posted in Content, Online, Our Work | No Comments »
A “Length”-y Discussion
Wednesday, August 29th, 2007As web portals and traditional networks start to venture into original programming, they are going to have to consider what their viewers' expectations are when they sit down to consume this programming. Why is it that our attention span online is ...
Posted in Content, Metrics, Online, Strategy | 1 Comment »
