Cool Tools: Wordle

Saturday, June 21st, 2008

Bob found this and shared it with me: Wordle.net (a visual representation of your blog).

Posted in Design, Marketing, Online | No Comments »

BMW Literally Launches a Car with a 30-Minute Viral Video

Friday, June 20th, 2008

WSJ reported today that BMW (and their ad agency) took credit for a 30-minute mockumentary about a German town building a ramp to literally launch a new 1-Series BMW car to America. The story was leaked to blogs and traditional press, ...

Posted in Advertising, Comedy, Content, Marketing, Online, Strategy, Viral | 1 Comment »

The Death of the Short Film Festival

Wednesday, June 18th, 2008

Yesterday, I had lunch with a friend of mine who makes short films. We talked about the purpose of short films these days and how short films really don't need to go the way of the film festival anymore. ...

Posted in Business, Marketing, Online, Strategy | 3 Comments »

Video Alone A Series Does Not Make

Monday, April 21st, 2008

Bob just emailed me a link to Crescent Heights, a new online series commercial from Proctor & Gamble's Tide. I had read about the series before, but had dismissed it as terribly unexciting marketing shill for an similarly unexciting (though extremely ...

Posted in Content, Marketing | 2 Comments »

Lessons in Leverage

Monday, March 31st, 2008

If you haven't already, please go and read Alec's guest post on Chatterbox Marketing. In it, Alec speaks about the events over this past year (many of which I've been present for) that have lead him to the place where he ...

Posted in Business, Content, Design, Marketing, Media, Metrics, Online, Our Work, Producing, Strategy, Writing | 1 Comment »

3:35 of a Still Image is Not Marketing!

Wednesday, March 19th, 2008

Oh man, did I love Mike Meyers. When I was 14, there was nothing more hilarious than Wayne and Garth "schwinging" to Claudia Schiffer. And when I was in college, there was no shortage of "Yeah, baby, yeah!" ...

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Is PR Necessary?

Friday, March 14th, 2008

As Space Shank begins to move forward as a company, Alec and I have to start making decisions that any startup company needs to make. For some guidance, our friends at Script Magazine forwarded us to Mark Cuban's blog ...

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Great News for The Guild

Thursday, March 13th, 2008

Congratulations to our friends at The Guild who are getting some big accolades in the past few days. We interviewed Felicia Day, Jane Selle Morgan, and Kim Evey from The Guild for Script Magazine for their work in launching the series ...

Posted in Content, Marketing, Online, Viral | 1 Comment »

Linkfest Top 8

Sunday, March 9th, 2008

I have been bookmarking links to mention for a few weeks now, and need to clear my "things to blog about" folder. Enjoy these 8 links. You should consider them "must reads" from early 2008. Most of ...

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Launch with a Bang!

Tuesday, February 26th, 2008

[An excerpt from our article in the March/April 2008 issue of Script Magazine.] As the world of online video becomes more crowded, it is taking more effort than ever to ensure the success of any new web series. A few ...

Posted in Marketing | 1 Comment »