The Future of Distribution
Sunday, February 24th, 2008[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Imagine a not-too-distant future where you, for a nominal fee, can have instant access to every piece of content ever created on any device, no matter its size ...
Posted in Business, Marketing, Media, Online, Producing, Strategy, Viral | No Comments »
Because Everybody Loves a Challenge
Monday, February 4th, 2008YouTuber Neil Cicierega, who posted popular Harry Potter Puppet clips, posted a video in early January inviting people to post death threats on his life. He outlines the criteria for the death threats (plans, motives, feelings afterwards) and the prize for ...
Posted in Marketing, Metrics, Viral | No Comments »
Re-Distribution
Monday, January 28th, 2008Fred Wilson at NewCritics has a great piece on "Re-Blogging" on Tumblr. I have said for years months that the future of all media will sit in its own inherent "pass-along-ability." As media is digitized and delivered effortlessly across all devices, platforms, ...
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60Frames Numbers After One Week
Thursday, January 24th, 2008There's been a lot of talk lately about independent production studios hoping to sidestep the traditional Hollywood producers and publish their own content online. NewTeeVee has done a great job of covering the announcements, finance deals, and great promises ...
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The Best of Online Video News
Tuesday, January 22nd, 2008One of my classes in film school required me to get a subscription to the Daily Variety instead of buying text books. This was before blogs and online editions and the school was in Boston, a wonderful city that ...
Posted in Content, Marketing, Media, Online, Our Work, Writing | No Comments »
Is Negative Publicity Truly Harmful?
Tuesday, January 15th, 2008...or is the phrase "all publicity is good publicity" really true? Partida Tequila just launched Tequila Confessions, a website featuring personal Tequila stories told in a "man-on-the-street" fashion. The only problem is that the stories that are being "confessed" don't ...
Posted in Advertising, Content, Design, Marketing, Media, Online, Producing, Strategy, Writing | No Comments »
Marketing For Small Shops
Wednesday, January 9th, 2008FreelanceSwitch offers some great advice on marketing strategy for freelancers (or for independent online content creators). UPDATE: They followed up with another great, related post: 7 Things You Can Do TODAY to Kickstart Your Freelancing Career
Posted in Marketing, Strategy | No Comments »



