A Sign of Things to Come: The Audience for TV’s New Season Keeps Shrinking
Friday, October 3rd, 2008With every new season premiere of every show on TV, the story seems to be consistent: audiences are not coming back this fall. Just got an email from THR and all three articles in it were about TV networks hemorrhaging audiences: ABC ...
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LonelyGirl15 Creators Not So Lonely Anymore
Wednesday, October 1st, 2008We interviewed Miles Beckett and Greg Goodfried, the creators of Lonelygirl15 and Kate Modern, for the September/October 2008 issue of Script Magazine. Their new media production company EQAL recently landed $5 million in financing and a big contract with ...
Posted in Community, Content, Drama, Media, Online, Viral, Writing | No Comments »
Recap: Iron Man Screening with Live Commentary from Favreau and Downey Jr.
Friday, September 12th, 2008I'm ashamed of myself for taking this long to write about it, but last Saturday I went a screening of Iron Man at the Aero Theatre in Santa Monica. It was billed to feature live commentary from director Jon Favreau (over ...
Posted in Film, Media, Producing | No Comments »
N Came and Went, But What Did it Mean?
Tuesday, September 9th, 2008I've lauded Stephen King's N. as the best web series I'd seen in a long time, but it ended with an awkward "okay, that's done now." Now what? As a fan, what am I supposed to do? Buy the book? ...
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TeenWolf Remixed
Sunday, August 17th, 2008Hat tip to Kent Nichols for tipping me off to the LA-based sketch comedy group Summer of Tears' genius send-up of Michael J. Fox's 1985 movie TeenWolf. Great writing, editing, and sight gags (but NSFW). Summer of Tears in TeenWolf
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TNT Went All-In on Lucky Chance and Busted
Wednesday, July 30th, 2008[Originally written for TubeFilter.tv.] Half advertisement, half action series, TNT’s new short-form series Lucky Chance is a high-speed romp through a what feels like a student film inspired by the fast editing style, one-liner quipping actors, and outlandish mobsters in Guy ...
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Jimmy Fallon Online: His Spot to Lose?
Tuesday, July 22nd, 2008SNL Alumnus Jimmy Fallon, who is slated to replace Conan O'Brien's time slot when Conan takes over for Jay Leno next spring, will get his chance to strut his funny stuff earlier than expected, though not on TV. He'll get a ...
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Can Magazines Solve Online Video Distribution Woes?
Monday, July 21st, 2008You might call it expensive, archaic, or lame, but the TV development process does deliver something that online video does not: a semi-accurate prediction of viewership. Sponsors are still tepid about dipped big money into online video, for fear ...
Posted in Advertising, Business, Content, Media, Metrics, Online, Series, Strategy | 1 Comment »
Terminator and Watchmen Trailers
Thursday, July 17th, 2008I know I'm nerding it up big time here, but two great trailers for 2009 releases were unveiled this week: Terminator Salvation and The Watchmen. Enjoy. Watchmen (From the director of 300) Terminator Salvation (with Christian Bale)
Posted in Marketing, Media | 1 Comment »
Batman’s Unique Trailer
Thursday, July 17th, 2008The latest Batman movie comes out tomorrow: "The Dark Knight." Surely this isn't news to you. If so, where you been? Aside from all the great buzz being hyped about this movie, there's been some great viral online marketing done. ...
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