Interview with quarterlife’s Marshall Herskovitz
Saturday, May 24th, 2008We interviewed writer-producer Marshall Herskovitz for the May/June 2008 issue of Script Magazine a few days before his online series quarterlife debuted on NBC. We all know what happened, but don't write off our article just yet: quarterlife's stumble ...
Posted in Business, Content, Drama, Media, Metrics, Online, Our Work, Producing, Series, Strategy, Writing | 1 Comment »
Why Our Shows Should Matter to Big Brands
Tuesday, May 6th, 2008A constant hurdle we deal with is trying to figure out is how can one small online series possibly matter to big brands. Smaller web series simply don't have the reach, hell, even some of the bigger series like ...
Posted in Advertising, Business, Media, Online, Strategy | No Comments »
Viewing Stuff Online
Tuesday, April 1st, 2008I've been sick the past couple of days and spent the majority of my time resting on the couch. Like most daytime TV viewers, I was disappointed with the programming 500 channels on DirecTV offers me between the hours ...
Posted in Content, Media, Online | 1 Comment »
Lessons in Leverage
Monday, March 31st, 2008If you haven't already, please go and read Alec's guest post on Chatterbox Marketing. In it, Alec speaks about the events over this past year (many of which I've been present for) that have lead him to the place where he ...
Posted in Business, Content, Design, Marketing, Media, Metrics, Online, Our Work, Producing, Strategy, Writing | 1 Comment »
The Future of Distribution
Sunday, February 24th, 2008[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Imagine a not-too-distant future where you, for a nominal fee, can have instant access to every piece of content ever created on any device, no matter its size ...
Posted in Business, Marketing, Media, Online, Producing, Strategy, Viral | No Comments »
ICN: All Systems Go!
Tuesday, February 5th, 2008Our friends at the Westside Eclectic have officially launched their foray into online comedy series. The Independent Comedy Network is making a play in a crowded field, but I like the direction. Some notes: Their pre-show bumper (beep beep beep...) is ...
Posted in Business, Comedy, Media, Series | No Comments »
Learning from the Music Industry
Friday, February 1st, 2008I wrote yesterday about Jeff Zucker's speech at NATPE. If there is any question about the need for such forward thinking in the TV/Entertainment business, we only need to read Matthew Ingram's piece on the Crisis Facing the Music Industry: As sales ...
Posted in Business, Media | 1 Comment »
“It is a Shift from Habit to Choice”
Thursday, January 31st, 2008NBC's Jeff Zucker made his opening keynote speech at NATPE'08 yesterday. He made one clarifying remark: "It is a shift from habit to choice." Traditional media companies that produce movies, TV, cable, and radio, for that matter, are discovering that ...
Posted in Media | No Comments »
60Frames Numbers After One Week
Thursday, January 24th, 2008There's been a lot of talk lately about independent production studios hoping to sidestep the traditional Hollywood producers and publish their own content online. NewTeeVee has done a great job of covering the announcements, finance deals, and great promises ...
Posted in Content, Marketing, Media, Metrics, Strategy | No Comments »
The Best of Online Video News
Tuesday, January 22nd, 2008One of my classes in film school required me to get a subscription to the Daily Variety instead of buying text books. This was before blogs and online editions and the school was in Boston, a wonderful city that ...
Posted in Content, Marketing, Media, Online, Our Work, Writing | No Comments »
