Jimmy Fallon Online: His Spot to Lose?
Tuesday, July 22nd, 2008SNL Alumnus Jimmy Fallon, who is slated to replace Conan O'Brien's time slot when Conan takes over for Jay Leno next spring, will get his chance to strut his funny stuff earlier than expected, though not on TV. He'll get a ...
Posted in Comedy, Media, Online | No Comments »
Can Magazines Solve Online Video Distribution Woes?
Monday, July 21st, 2008You might call it expensive, archaic, or lame, but the TV development process does deliver something that online video does not: a semi-accurate prediction of viewership. Sponsors are still tepid about dipped big money into online video, for fear ...
Posted in Advertising, Business, Content, Media, Metrics, Online, Series, Strategy | 1 Comment »
Terminator and Watchmen Trailers
Thursday, July 17th, 2008I know I'm nerding it up big time here, but two great trailers for 2009 releases were unveiled this week: Terminator Salvation and The Watchmen. Enjoy. Watchmen (From the director of 300) Terminator Salvation (with Christian Bale)
Posted in Marketing, Media | 1 Comment »
Batman’s Unique Trailer
Thursday, July 17th, 2008The latest Batman movie comes out tomorrow: "The Dark Knight." Surely this isn't news to you. If so, where you been? Aside from all the great buzz being hyped about this movie, there's been some great viral online marketing done. ...
Posted in Advertising, Business, Content, Design, Media, Strategy | No Comments »
Interview with quarterlife’s Marshall Herskovitz
Saturday, May 24th, 2008We interviewed writer-producer Marshall Herskovitz for the May/June 2008 issue of Script Magazine a few days before his online series quarterlife debuted on NBC. We all know what happened, but don't write off our article just yet: quarterlife's stumble ...
Posted in Business, Content, Drama, Media, Metrics, Online, Our Work, Producing, Series, Strategy, Writing | 1 Comment »
Why Our Shows Should Matter to Big Brands
Tuesday, May 6th, 2008A constant hurdle we deal with is trying to figure out is how can one small online series possibly matter to big brands. Smaller web series simply don't have the reach, hell, even some of the bigger series like ...
Posted in Advertising, Business, Media, Online, Strategy | No Comments »
Viewing Stuff Online
Tuesday, April 1st, 2008I've been sick the past couple of days and spent the majority of my time resting on the couch. Like most daytime TV viewers, I was disappointed with the programming 500 channels on DirecTV offers me between the hours ...
Posted in Content, Media, Online | 1 Comment »
Lessons in Leverage
Monday, March 31st, 2008If you haven't already, please go and read Alec's guest post on Chatterbox Marketing. In it, Alec speaks about the events over this past year (many of which I've been present for) that have lead him to the place where he ...
Posted in Business, Content, Design, Marketing, Media, Metrics, Online, Our Work, Producing, Strategy, Writing | 1 Comment »
The Future of Distribution
Sunday, February 24th, 2008[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Imagine a not-too-distant future where you, for a nominal fee, can have instant access to every piece of content ever created on any device, no matter its size ...
Posted in Business, Marketing, Media, Online, Producing, Strategy, Viral | No Comments »
ICN: All Systems Go!
Tuesday, February 5th, 2008Our friends at the Westside Eclectic have officially launched their foray into online comedy series. The Independent Comedy Network is making a play in a crowded field, but I like the direction. Some notes: Their pre-show bumper (beep beep beep...) is ...
Posted in Business, Comedy, Media, Series | No Comments »
