Entries Tagged with ‘Metrics’

Can Magazines Solve Online Video Distribution Woes?

Monday, July 21st, 2008

You might call it expensive, archaic, or lame, but the TV development process does deliver something that online video does not: a semi-accurate prediction of viewership. Sponsors are still tepid about dipped big money into online video, for fear ...

Posted in Advertising, Business, Content, Media, Metrics, Online, Series, Strategy | 1 Comment »

Interview with quarterlife’s Marshall Herskovitz

Saturday, May 24th, 2008

We interviewed writer-producer Marshall Herskovitz for the May/June 2008 issue of Script Magazine a few days before his online series quarterlife debuted on NBC. We all know what happened, but don't write off our article just yet: quarterlife's stumble ...

Posted in Business, Content, Drama, Media, Metrics, Online, Our Work, Producing, Series, Strategy, Writing | 1 Comment »

Cost of Online Video Series

Friday, May 23rd, 2008

Daisy Whitney offers up her thoughts on per-minute web series costs:

Posted in Business, Content, Metrics, Online, Series | Comments Off on Cost of Online Video Series

Sponsorship Woes

Thursday, May 1st, 2008

Before launching Flipper Nation as an online series, Alec and I pitched it to A&E television. We thought it would be a perfect fit for a network that was the host of some of the more successful real estate ...

Posted in Advertising, Business, Content, Metrics, Our Work, Strategy | Comments Off on Sponsorship Woes

Lessons in Leverage

Monday, March 31st, 2008

If you haven't already, please go and read Alec's guest post on Chatterbox Marketing. In it, Alec speaks about the events over this past year (many of which I've been present for) that have lead him to the place where he ...

Posted in Business, Content, Design, Marketing, Media, Metrics, Online, Our Work, Producing, Strategy, Writing | 1 Comment »

Because Everybody Loves a Challenge

Monday, February 4th, 2008

YouTuber Neil Cicierega, who posted popular Harry Potter Puppet clips, posted a video in early January inviting people to post death threats on his life. He outlines the criteria for the death threats (plans, motives, feelings afterwards) and the prize for ...

Posted in Marketing, Metrics, Viral | Comments Off on Because Everybody Loves a Challenge

60Frames Numbers After One Week

Thursday, January 24th, 2008

There's been a lot of talk lately about independent production studios hoping to sidestep the traditional Hollywood producers and publish their own content online. NewTeeVee has done a great job of covering the announcements, finance deals, and great promises ...

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Quarterlife Numbers in Question at NewTeeVee

Wednesday, December 5th, 2007

Chris Albrecht at NewTeeVee writes about the viewership numbers of Marshall Herskovitz's Quarterlife. The Quarterlife team claims 2 million views, but the publicly-available viewer numbers may say otherwise. Based on Marshall's response via comment, the numbers mentioned in the article ...

Posted in Metrics, Producing, Series | Comments Off on Quarterlife Numbers in Question at NewTeeVee

Everyone’s Experimenting, Even Eisner

Thursday, November 8th, 2007

Consider the words from Michael Eisner regarding his new media company Tornante/Vuguru (thanks: AdWeek). We're big fans of the Big Fantastic guys who did Prom Queen, and, according to Eisner, it "didn't make any money, but did make history." I ...

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New Script Magazine Issue. Get it Now!

Tuesday, October 30th, 2007

Our latest Script Magazine article hits newsstands this week! The article covers how having a successful video series means going beyond just posting on the Youtubes and Revvers. A successful online series has to find not just fans of ...

Posted in Content, Media, Metrics, Online, Series, Strategy, Viral | Comments Off on New Script Magazine Issue. Get it Now!