Filtering Out The Crap
Sunday, September 2nd, 2007We're getting to the point where there's just so much content posted in the online world that it's not only hard to keep track of, but even harder to sift through in order to find the compelling clips. This is particularly ...
Posted in Content, Metrics | No Comments »
A “Length”-y Discussion
Wednesday, August 29th, 2007As web portals and traditional networks start to venture into original programming, they are going to have to consider what their viewers' expectations are when they sit down to consume this programming. Why is it that our attention span online is ...
Posted in Content, Metrics, Online, Strategy | 1 Comment »
I Can Do Better Than That
Saturday, August 25th, 2007Recently I received an e-mail from a friend of mine with this question: Wanted to ask you about your pitches to different networks for new webisode ideas. Just wondering how you set up those meetings. Do you have a relationship ...
Posted in Metrics, Online, Our Work, Series, Strategy | No Comments »
October 31st - The Rise of the Internet Star?
Thursday, July 12th, 2007Today's Hollywood Reporter keyed in on the negotiations that will soon start between the WGA and the top studios and networks whose contract expires a the end of October. One of the key areas of negotiation will, of course, ...
Posted in Metrics, Online, Strategy | No Comments »
Prom Queen Delivers an Audience
Wednesday, May 2nd, 2007Prom Queen gets 200k views a day. That's what exposure and MySpace can do for you... 'Prom Queen' Becoming a Modest Hit The Michael Eisner-backed online video production company Vuguru says that its first Web serial (which consists of eighty 90-second ...
Posted in Drama, Metrics, Online, Series | 1 Comment »
