Can Magazines Solve Online Video Distribution Woes?
Monday, July 21st, 2008You might call it expensive, archaic, or lame, but the TV development process does deliver something that online video does not: a semi-accurate prediction of viewership. Sponsors are still tepid about dipped big money into online video, for fear ...
Posted in Advertising, Business, Content, Media, Metrics, Online, Series, Strategy | 1 Comment »
Viral Videos Get Positive Marks
Saturday, July 19th, 2008Saw this quick report from Daisy Whitney, who spins viral videos "tricking" the audience as a positive tactic for advertisers. Tricking your customers can add to the mystique of your product or brand, but it's important to not overstep your boundaries. ...
Posted in Advertising, Online, Viral | No Comments »
JibJab: Hilarious and Personalized
Friday, July 18th, 2008JibJab is the political cartooning for this generation. See the new video: Time for Some Campaignin'. Really well done. As always, you can interject your own photo into the video, living up to the promise of "personalized media" that ...
Posted in Comedy, Online | No Comments »
The Anatomy of Buzz
Thursday, July 10th, 2008My mom has no idea what 3G mobile technology means. But she knows that the Apple iPhone 3G comes out tomorrow. The buzz is on her lips, and everyone's lips. My personal measure of marketable buzz is: if my parents are ...
Posted in Advertising, Business, Community, Marketing, Online, Strategy | 5 Comments »
A Great Viral Video Flops: 3,328 Views For Parrot?
Monday, June 23rd, 2008Rob Delaney sent me a link to Parrot for State Bird on YouTube, a really well-done fake political news short starring himself as the snarky host. The video showcases a debate between a parrot and a valley quail, who argue over ...
Posted in Advertising, Comedy, Marketing, Online, Viral | 3 Comments »
Cool Tools: Wordle
Saturday, June 21st, 2008Bob found this and shared it with me: Wordle.net (a visual representation of your blog).
Posted in Design, Marketing, Online | No Comments »
BMW Literally Launches a Car with a 30-Minute Viral Video
Friday, June 20th, 2008WSJ reported today that BMW (and their ad agency) took credit for a 30-minute mockumentary about a German town building a ramp to literally launch a new 1-Series BMW car to America. The story was leaked to blogs and traditional press, ...
Posted in Advertising, Comedy, Content, Marketing, Online, Strategy, Viral | 1 Comment »
The Death of the Short Film Festival
Wednesday, June 18th, 2008Yesterday, I had lunch with a friend of mine who makes short films. We talked about the purpose of short films these days and how short films really don't need to go the way of the film festival anymore. ...
Posted in Business, Marketing, Online, Strategy | 3 Comments »
The Best Cinematography Online: The West Side
Wednesday, June 18th, 2008Webby-award winning online drama The West Side is simply the best-shot series online. Shot in a self-proclaimed "urban cowboy" genre, it's purely black-and-white and features gorgeous shot after gorgeous shot. I spoke last week about tone, and The West Side ...
Posted in Drama, Online, Series | No Comments »
A Niche Audience and a Recognizable Star
Monday, June 16th, 2008I met with Christine Park of Paulist Productions a few weeks back, and aside from having an amazing office on PCH that overlooks the Pacific Ocean, they have a new web series from which I learned a good lesson. Tyler's Ride ...
Posted in Drama, Online, Producing, Series | No Comments »
