Cool Tools: Wordle

Saturday, June 21st, 2008

Bob found this and shared it with me: Wordle.net (a visual representation of your blog).

Posted in Design, Marketing, Online | No Comments »

BMW Literally Launches a Car with a 30-Minute Viral Video

Friday, June 20th, 2008

WSJ reported today that BMW (and their ad agency) took credit for a 30-minute mockumentary about a German town building a ramp to literally launch a new 1-Series BMW car to America. The story was leaked to blogs and traditional press, ...

Posted in Advertising, Comedy, Content, Marketing, Online, Strategy, Viral | 1 Comment »

The Death of the Short Film Festival

Wednesday, June 18th, 2008

Yesterday, I had lunch with a friend of mine who makes short films. We talked about the purpose of short films these days and how short films really don't need to go the way of the film festival anymore. ...

Posted in Business, Marketing, Online, Strategy | 3 Comments »

The Best Cinematography Online: The West Side

Wednesday, June 18th, 2008

Webby-award winning online drama The West Side is simply the best-shot series online. Shot in a self-proclaimed "urban cowboy" genre, it's purely black-and-white and features gorgeous shot after gorgeous shot. I spoke last week about tone, and The West Side ...

Posted in Drama, Online, Series | No Comments »

A Niche Audience and a Recognizable Star

Monday, June 16th, 2008

I met with Christine Park of Paulist Productions a few weeks back, and aside from having an amazing office on PCH that overlooks the Pacific Ocean, they have a new web series from which I learned a good lesson. Tyler's Ride ...

Posted in Drama, Online, Producing, Series | No Comments »

quarterlife’s Second Chance?

Thursday, June 12th, 2008

A few months ago, we interviewed quarterlife's creator Marshall Herskovitz, who in the days prior to its launch on NBC, was already tepid about his online series' chances in the "big leagues." NewTeeVee has a nice video follow-up interview, where Marshall ...

Posted in Business, Community, Content, Online, Series, Strategy | No Comments »

Hooray! The Internet Proves it is a Viable Pathway to Hollywood… Oh Wait, for Big Name Stars.

Wednesday, June 11th, 2008

The Hollywood Reporter reported yesterday that a fake movie trailer posted online will be made into a feature film. Seems like the breakthrough moment that we've all been looking for, right? Sure, except that "Seth and Jay vs. The Apocalypse" ...

Posted in Business, Comedy, Online, Strategy | No Comments »

All of a Sudden, YouTube is Interesting Again

Monday, June 9th, 2008

Is it just me, or has YouTube woken up and gotten innovative? Just a year and a half ago, the YouTube "most viewed" page was the go-to place to find the hottest viral videos, trends, and water-cooler "did you see that ...

Posted in Advertising, Business, Community, Online | 1 Comment »

Interview with quarterlife’s Marshall Herskovitz

Saturday, May 24th, 2008

We interviewed writer-producer Marshall Herskovitz for the May/June 2008 issue of Script Magazine a few days before his online series quarterlife debuted on NBC. We all know what happened, but don't write off our article just yet: quarterlife's stumble ...

Posted in Business, Content, Drama, Media, Metrics, Online, Our Work, Producing, Series, Strategy, Writing | 1 Comment »

Cost of Online Video Series

Friday, May 23rd, 2008

Daisy Whitney offers up her thoughts on per-minute web series costs:

Posted in Business, Content, Metrics, Online, Series | No Comments »