A Niche Audience and a Recognizable Star
Monday, June 16th, 2008I met with Christine Park of Paulist Productions a few weeks back, and aside from having an amazing office on PCH that overlooks the Pacific Ocean, they have a new web series from which I learned a good lesson. Tyler's Ride ...
Posted in Drama, Online, Producing, Series | No Comments »
quarterlife’s Second Chance?
Thursday, June 12th, 2008A few months ago, we interviewed quarterlife's creator Marshall Herskovitz, who in the days prior to its launch on NBC, was already tepid about his online series' chances in the "big leagues." NewTeeVee has a nice video follow-up interview, where Marshall ...
Posted in Business, Community, Content, Online, Series, Strategy | No Comments »
Hooray! The Internet Proves it is a Viable Pathway to Hollywood… Oh Wait, for Big Name Stars.
Wednesday, June 11th, 2008The Hollywood Reporter reported yesterday that a fake movie trailer posted online will be made into a feature film. Seems like the breakthrough moment that we've all been looking for, right? Sure, except that "Seth and Jay vs. The Apocalypse" ...
Posted in Business, Comedy, Online, Strategy | No Comments »
All of a Sudden, YouTube is Interesting Again
Monday, June 9th, 2008Is it just me, or has YouTube woken up and gotten innovative? Just a year and a half ago, the YouTube "most viewed" page was the go-to place to find the hottest viral videos, trends, and water-cooler "did you see that ...
Posted in Advertising, Business, Community, Online | 1 Comment »
Interview with quarterlife’s Marshall Herskovitz
Saturday, May 24th, 2008We interviewed writer-producer Marshall Herskovitz for the May/June 2008 issue of Script Magazine a few days before his online series quarterlife debuted on NBC. We all know what happened, but don't write off our article just yet: quarterlife's stumble ...
Posted in Business, Content, Drama, Media, Metrics, Online, Our Work, Producing, Series, Strategy, Writing | 1 Comment »
Cost of Online Video Series
Friday, May 23rd, 2008Daisy Whitney offers up her thoughts on per-minute web series costs:
Posted in Business, Content, Metrics, Online, Series | No Comments »
Weezer Video Reflects the Sad State of Online Entertainment
Friday, May 23rd, 2008If you've been plugged into the Internet any amount of time since 2004, you've been forwarded a funny video. Star Wars Kid. The Numa Numa Guy. Grape Stomping. Miss South Carolina. When enough people see ...
Posted in Advertising, Content, Online, Viral | No Comments »
Hulu’s Dastardly Plan Unfurls
Wednesday, May 21st, 2008On the same day that Hulu cracked the Top 10 web video distributor sites (with 63 million streams, mind you), it announced more syndication deals across the Web: TV.com, TV Guide, Break.com, Zap2it, BuddyTV, Flixster, and myYearbook. I've long thought that ...
Posted in Business, Community, Online, Strategy | 1 Comment »
Why Our Shows Should Matter to Big Brands
Tuesday, May 6th, 2008A constant hurdle we deal with is trying to figure out is how can one small online series possibly matter to big brands. Smaller web series simply don't have the reach, hell, even some of the bigger series like ...
Posted in Advertising, Business, Media, Online, Strategy | No Comments »
Groundlings Go Online (Finally)
Wednesday, April 23rd, 2008According to Cynopsis, the famed improv and sketch comedy school in LA is finally going online. Their famous SNL-legend alumni wasting away in photos on their lobby wall no more, the always-hilarious main cast will deliver some well-done viral ...
Posted in Comedy, Online | No Comments »
