Weezer Video Reflects the Sad State of Online Entertainment

Friday, May 23rd, 2008

If you've been plugged into the Internet any amount of time since 2004, you've been forwarded a funny video. Star Wars Kid. The Numa Numa Guy. Grape Stomping. Miss South Carolina. When enough people see ...

Posted in Advertising, Content, Online, Viral | No Comments »

Hulu’s Dastardly Plan Unfurls

Wednesday, May 21st, 2008

On the same day that Hulu cracked the Top 10 web video distributor sites (with 63 million streams, mind you), it announced more syndication deals across the Web: TV.com, TV Guide, Break.com, Zap2it, BuddyTV, Flixster, and myYearbook. I've long thought that ...

Posted in Business, Community, Online, Strategy | 1 Comment »

Why Our Shows Should Matter to Big Brands

Tuesday, May 6th, 2008

A constant hurdle we deal with is trying to figure out is how can one small online series possibly matter to big brands. Smaller web series simply don't have the reach, hell, even some of the bigger series like ...

Posted in Advertising, Business, Media, Online, Strategy | No Comments »

Groundlings Go Online (Finally)

Wednesday, April 23rd, 2008

According to Cynopsis, the famed improv and sketch comedy school in LA is finally going online. Their famous SNL-legend alumni wasting away in photos on their lobby wall no more, the always-hilarious main cast will deliver some well-done viral ...

Posted in Comedy, Online | No Comments »

Can Friday Night Lights Live as a Web Show?

Thursday, April 10th, 2008

With all the talk about Friday Night Lights being on the verge of being canceled and then being leveraged to bring viewers to DirecTV, it begs the question... Are the days of canceling a critically-acclaimed, but unwatched TV show over? ...

Posted in Content, Drama, Online, Series | No Comments »

The Webby Awards Honor Flipper Nation

Tuesday, April 8th, 2008

Flipper Nation was honored this morning by The Webby Awards as one of 11 honorees in the Online Video: Comedy Short or Episode category. According to the congratulatory email we received, that means Flipper Nation (Episode 3: The Flippin' Fight) was ...

Posted in Comedy, Online, Our Work | 5 Comments »

Viewing Stuff Online

Tuesday, April 1st, 2008

I've been sick the past couple of days and spent the majority of my time resting on the couch. Like most daytime TV viewers, I was disappointed with the programming 500 channels on DirecTV offers me between the hours ...

Posted in Content, Media, Online | 1 Comment »

Lessons in Leverage

Monday, March 31st, 2008

If you haven't already, please go and read Alec's guest post on Chatterbox Marketing. In it, Alec speaks about the events over this past year (many of which I've been present for) that have lead him to the place where he ...

Posted in Business, Content, Design, Marketing, Media, Metrics, Online, Our Work, Producing, Strategy, Writing | 1 Comment »

Great News for The Guild

Thursday, March 13th, 2008

Congratulations to our friends at The Guild who are getting some big accolades in the past few days. We interviewed Felicia Day, Jane Selle Morgan, and Kim Evey from The Guild for Script Magazine for their work in launching the series ...

Posted in Content, Marketing, Online, Viral | 1 Comment »

If You Create Anything (Online or Otherwise), You Must Read This

Tuesday, March 4th, 2008

Kevin Kelly writes about making a living from creative work. Genius. Go read it write now. No, wait, read my thoughts, then go read it. On second thought, go for it. Between the mega-celebrity and the average ...

Posted in Business, Content, Online, Strategy, Viral | 2 Comments »