The Future of Attention Spans
Tuesday, February 26th, 2008[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Most blame MTV and its “newfangled jump-cuts†for the shortened attention spans of today’s media consumers. Yet almost thirty years after MTV appeared in mainstream American culture, ...
Posted in Online, Producing, Strategy | No Comments »
The Future of Distribution
Sunday, February 24th, 2008[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Imagine a not-too-distant future where you, for a nominal fee, can have instant access to every piece of content ever created on any device, no matter its size ...
Posted in Business, Marketing, Media, Online, Producing, Strategy, Viral | No Comments »
Pitching Well
Monday, February 18th, 2008Did the writer's strike push viewers to ditch TV in favor of online media? I don't think so, but it certainly did push investors, network execs, and entertainment media there. Bob and I saw a big upswing in the number ...
Posted in Business, Producing | No Comments »
Is Negative Publicity Truly Harmful?
Tuesday, January 15th, 2008...or is the phrase "all publicity is good publicity" really true? Partida Tequila just launched Tequila Confessions, a website featuring personal Tequila stories told in a "man-on-the-street" fashion. The only problem is that the stories that are being "confessed" don't ...
Posted in Advertising, Content, Design, Marketing, Media, Online, Producing, Strategy, Writing | No Comments »
Quarterlife Numbers in Question at NewTeeVee
Wednesday, December 5th, 2007Chris Albrecht at NewTeeVee writes about the viewership numbers of Marshall Herskovitz's Quarterlife. The Quarterlife team claims 2 million views, but the publicly-available viewer numbers may say otherwise. Based on Marshall's response via comment, the numbers mentioned in the article ...
Posted in Metrics, Producing, Series | No Comments »
We Barely Missed the List
Wednesday, November 14th, 2007The Producer's Guild of America announced their Top 50 List of Digital Innovators and Storytellers, as reported by THR. We barely missed the list, at #54 on the list for Flipper Nation.
Posted in Producing | No Comments »
On Producing, with Jon Shestack
Tuesday, November 6th, 2007Martin Groves at THR gives a great interview piece with Jon Shestack, who produced Dan in Real Life recently. He offers some good advice and stories about pulling together huge players to get big budget movies done. In the online ...
Posted in Producing | No Comments »
