Can Magazines Solve Online Video Distribution Woes?
Monday, July 21st, 2008You might call it expensive, archaic, or lame, but the TV development process does deliver something that online video does not: a semi-accurate prediction of viewership. Sponsors are still tepid about dipped big money into online video, for fear ...
Posted in Advertising, Business, Content, Media, Metrics, Online, Series, Strategy | 1 Comment »
The Best Cinematography Online: The West Side
Wednesday, June 18th, 2008Webby-award winning online drama The West Side is simply the best-shot series online. Shot in a self-proclaimed "urban cowboy" genre, it's purely black-and-white and features gorgeous shot after gorgeous shot. I spoke last week about tone, and The West Side ...
Posted in Drama, Online, Series | No Comments »
A Niche Audience and a Recognizable Star
Monday, June 16th, 2008I met with Christine Park of Paulist Productions a few weeks back, and aside from having an amazing office on PCH that overlooks the Pacific Ocean, they have a new web series from which I learned a good lesson. Tyler's Ride ...
Posted in Drama, Online, Producing, Series | No Comments »
SNL Reunion at 60 Frames: Carpet Bros.
Friday, June 13th, 2008SNL alumni Tim Meadows and David Spade join forces to do a Web series called Carpet Bros. under the 60 Frames banner. Well, the term "web series" is a stretch. There's no interactivity. It's just a vehicle for short-form ...
Posted in Comedy, Content, Series | 1 Comment »
quarterlife’s Second Chance?
Thursday, June 12th, 2008A few months ago, we interviewed quarterlife's creator Marshall Herskovitz, who in the days prior to its launch on NBC, was already tepid about his online series' chances in the "big leagues." NewTeeVee has a nice video follow-up interview, where Marshall ...
Posted in Business, Community, Content, Online, Series, Strategy | No Comments »
Interview with quarterlife’s Marshall Herskovitz
Saturday, May 24th, 2008We interviewed writer-producer Marshall Herskovitz for the May/June 2008 issue of Script Magazine a few days before his online series quarterlife debuted on NBC. We all know what happened, but don't write off our article just yet: quarterlife's stumble ...
Posted in Business, Content, Drama, Media, Metrics, Online, Our Work, Producing, Series, Strategy, Writing | 1 Comment »
Cost of Online Video Series
Friday, May 23rd, 2008Daisy Whitney offers up her thoughts on per-minute web series costs:
Posted in Business, Content, Metrics, Online, Series | No Comments »
Can Friday Night Lights Live as a Web Show?
Thursday, April 10th, 2008With all the talk about Friday Night Lights being on the verge of being canceled and then being leveraged to bring viewers to DirecTV, it begs the question... Are the days of canceling a critically-acclaimed, but unwatched TV show over? ...
Posted in Content, Drama, Online, Series | No Comments »
ICN: All Systems Go!
Tuesday, February 5th, 2008Our friends at the Westside Eclectic have officially launched their foray into online comedy series. The Independent Comedy Network is making a play in a crowded field, but I like the direction. Some notes: Their pre-show bumper (beep beep beep...) is ...
Posted in Business, Comedy, Media, Series | No Comments »
New Script Mag Article with Afterworld Creator Brent Friedman
Thursday, January 3rd, 2008Check out the new Script Magazine issue for Jan/Feb featuring our third article for the publication -- an interview with Brent Friedman, creator of multi-platform series Afterworld. AN ALTERNATE UNIVERSE: Q & A with Afterworld series writer-creator Brent Friedman by Robert Gustafson ...
Posted in Online, Our Work, Series, Strategy | No Comments »
