Quarterlife Numbers in Question at NewTeeVee
Wednesday, December 5th, 2007Chris Albrecht at NewTeeVee writes about the viewership numbers of Marshall Herskovitz's Quarterlife. The Quarterlife team claims 2 million views, but the publicly-available viewer numbers may say otherwise. Based on Marshall's response via comment, the numbers mentioned in the article ...
Posted in Metrics, Producing, Series | No Comments »
Everyone’s Experimenting, Even Eisner
Thursday, November 8th, 2007Consider the words from Michael Eisner regarding his new media company Tornante/Vuguru (thanks: AdWeek). We're big fans of the Big Fantastic guys who did Prom Queen, and, according to Eisner, it "didn't make any money, but did make history." I ...
Posted in Content, Metrics, Series, Strategy | No Comments »
New Script Magazine Issue. Get it Now!
Tuesday, October 30th, 2007Our latest Script Magazine article hits newsstands this week! The article covers how having a successful video series means going beyond just posting on the Youtubes and Revvers. A successful online series has to find not just fans of ...
Posted in Content, Media, Metrics, Online, Series, Strategy, Viral | No Comments »
I Can Do Better Than That
Saturday, August 25th, 2007Recently I received an e-mail from a friend of mine with this question: Wanted to ask you about your pitches to different networks for new webisode ideas. Just wondering how you set up those meetings. Do you have a relationship ...
Posted in Metrics, Online, Our Work, Series, Strategy | No Comments »
Prom Queen Delivers an Audience
Wednesday, May 2nd, 2007Prom Queen gets 200k views a day. That's what exposure and MySpace can do for you... 'Prom Queen' Becoming a Modest Hit The Michael Eisner-backed online video production company Vuguru says that its first Web serial (which consists of eighty 90-second ...
Posted in Drama, Metrics, Online, Series | 1 Comment »
