New Script Mag Article with Afterworld Creator Brent Friedman

Thursday, January 3rd, 2008

Check out the new Script Magazine issue for Jan/Feb featuring our third article for the publication -- an interview with Brent Friedman, creator of multi-platform series Afterworld. AN ALTERNATE UNIVERSE: Q & A with Afterworld series writer-creator Brent Friedman by Robert Gustafson ...

Posted in Online, Our Work, Series, Strategy | No Comments »

Quarterlife Numbers in Question at NewTeeVee

Wednesday, December 5th, 2007

Chris Albrecht at NewTeeVee writes about the viewership numbers of Marshall Herskovitz's Quarterlife. The Quarterlife team claims 2 million views, but the publicly-available viewer numbers may say otherwise. Based on Marshall's response via comment, the numbers mentioned in the article ...

Posted in Metrics, Producing, Series | No Comments »

Everyone’s Experimenting, Even Eisner

Thursday, November 8th, 2007

Consider the words from Michael Eisner regarding his new media company Tornante/Vuguru (thanks: AdWeek). We're big fans of the Big Fantastic guys who did Prom Queen, and, according to Eisner, it "didn't make any money, but did make history." I ...

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New Script Magazine Issue. Get it Now!

Tuesday, October 30th, 2007

Our latest Script Magazine article hits newsstands this week! The article covers how having a successful video series means going beyond just posting on the Youtubes and Revvers. A successful online series has to find not just fans of ...

Posted in Content, Media, Metrics, Online, Series, Strategy, Viral | No Comments »

I Can Do Better Than That

Saturday, August 25th, 2007

Recently I received an e-mail from a friend of mine with this question: Wanted to ask you about your pitches to different networks for new webisode ideas. Just wondering how you set up those meetings. Do you have a relationship ...

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Prom Queen Delivers an Audience

Wednesday, May 2nd, 2007

Prom Queen gets 200k views a day. That's what exposure and MySpace can do for you... 'Prom Queen' Becoming a Modest Hit The Michael Eisner-backed online video production company Vuguru says that its first Web serial (which consists of eighty 90-second ...

Posted in Drama, Metrics, Online, Series | 1 Comment »