Takeaways from Tonight’s New Media Writer’s Panel
Tuesday, September 22nd, 2009Great panel discussion tonight at the Writers Boot Camp in Santa Monica. Bob and I (Alec) were lucky enough to join some great panelists, and drop some knowledge-bombs on the crowd. Some key takeaways: Create content to SERVE your ...
Posted in Our Work, Strategy, Writing | 1 Comment »
Join Alec & Bob for a New Media Panel Next Week
Tuesday, September 15th, 2009Alec McNayr and Bob Gustafson (that's us!) will be on a panel focusing on new media and screenwriting next week. The event is free, but RSVPs are required. New Media Panel Monday, September 21, 2009 7:30 PM Writers Boot Camp in Santa Monica Hosted ...
Posted in Online, Our Work, Strategy, Writing | No Comments »
Back on Topps Not Quuuuuuiiiiiteeee There Yet
Saturday, October 4th, 2008Michael Eisner's company bought the baseball card company Topps last year, and this year, his new media production company Vuguru is making a mockumentary about it. Back on Topps stars twin comedians The Sklar Brothers, and is actually quite ...
Posted in Comedy, Content, Marketing, Online, Strategy | No Comments »
A Sign of Things to Come: The Audience for TV’s New Season Keeps Shrinking
Friday, October 3rd, 2008With every new season premiere of every show on TV, the story seems to be consistent: audiences are not coming back this fall. Just got an email from THR and all three articles in it were about TV networks hemorrhaging audiences: ABC ...
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Regarding the Crumbling/Rising Music Business
Friday, September 19th, 2008Heard a music producer last week rant about how iTunes is killing the music business. He thought that the 99-cent download doesn't float the traditional music industry, and that forcing consumers into $10+ full albums were the way to ...
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Introducing the New MadTV Cast
Thursday, September 11th, 2008MadTV has always been a distant cousin to my first love, Saturday Night Live. But I was impressed with I saw these introduction videos of the 14th season's new cast members Eric Price, Erica Ash, and Matt Braunger. (14 seasons? ...
Posted in Advertising, Comedy, Marketing, Strategy | No Comments »
N Came and Went, But What Did it Mean?
Tuesday, September 9th, 2008I've lauded Stephen King's N. as the best web series I'd seen in a long time, but it ended with an awkward "okay, that's done now." Now what? As a fan, what am I supposed to do? Buy the book? ...
Posted in Business, Media, Online, Series, Strategy | No Comments »
TNT Went All-In on Lucky Chance and Busted
Wednesday, July 30th, 2008[Originally written for TubeFilter.tv.] Half advertisement, half action series, TNT’s new short-form series Lucky Chance is a high-speed romp through a what feels like a student film inspired by the fast editing style, one-liner quipping actors, and outlandish mobsters in Guy ...
Posted in Advertising, Content, Drama, Media, Series, Strategy | No Comments »
Can Magazines Solve Online Video Distribution Woes?
Monday, July 21st, 2008You might call it expensive, archaic, or lame, but the TV development process does deliver something that online video does not: a semi-accurate prediction of viewership. Sponsors are still tepid about dipped big money into online video, for fear ...
Posted in Advertising, Business, Content, Media, Metrics, Online, Series, Strategy | 1 Comment »
Batman’s Unique Trailer
Thursday, July 17th, 2008The latest Batman movie comes out tomorrow: "The Dark Knight." Surely this isn't news to you. If so, where you been? Aside from all the great buzz being hyped about this movie, there's been some great viral online marketing done. ...
Posted in Advertising, Business, Content, Design, Media, Strategy | No Comments »
