Back on Topps Not Quuuuuuiiiiiteeee There Yet
Saturday, October 4th, 2008Michael Eisner's company bought the baseball card company Topps last year, and this year, his new media production company Vuguru is making a mockumentary about it. Back on Topps stars twin comedians The Sklar Brothers, and is actually quite ...
Posted in Comedy, Content, Marketing, Online, Strategy | No Comments »
A Sign of Things to Come: The Audience for TV’s New Season Keeps Shrinking
Friday, October 3rd, 2008With every new season premiere of every show on TV, the story seems to be consistent: audiences are not coming back this fall. Just got an email from THR and all three articles in it were about TV networks hemorrhaging audiences: ABC ...
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Regarding the Crumbling/Rising Music Business
Friday, September 19th, 2008Heard a music producer last week rant about how iTunes is killing the music business. He thought that the 99-cent download doesn't float the traditional music industry, and that forcing consumers into $10+ full albums were the way to ...
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Introducing the New MadTV Cast
Thursday, September 11th, 2008MadTV has always been a distant cousin to my first love, Saturday Night Live. But I was impressed with I saw these introduction videos of the 14th season's new cast members Eric Price, Erica Ash, and Matt Braunger. (14 seasons? ...
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N Came and Went, But What Did it Mean?
Tuesday, September 9th, 2008I've lauded Stephen King's N. as the best web series I'd seen in a long time, but it ended with an awkward "okay, that's done now." Now what? As a fan, what am I supposed to do? Buy the book? ...
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TNT Went All-In on Lucky Chance and Busted
Wednesday, July 30th, 2008[Originally written for TubeFilter.tv.] Half advertisement, half action series, TNT’s new short-form series Lucky Chance is a high-speed romp through a what feels like a student film inspired by the fast editing style, one-liner quipping actors, and outlandish mobsters in Guy ...
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Can Magazines Solve Online Video Distribution Woes?
Monday, July 21st, 2008You might call it expensive, archaic, or lame, but the TV development process does deliver something that online video does not: a semi-accurate prediction of viewership. Sponsors are still tepid about dipped big money into online video, for fear ...
Posted in Advertising, Business, Content, Media, Metrics, Online, Series, Strategy | 1 Comment »
Batman’s Unique Trailer
Thursday, July 17th, 2008The latest Batman movie comes out tomorrow: "The Dark Knight." Surely this isn't news to you. If so, where you been? Aside from all the great buzz being hyped about this movie, there's been some great viral online marketing done. ...
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The Anatomy of Buzz
Thursday, July 10th, 2008My mom has no idea what 3G mobile technology means. But she knows that the Apple iPhone 3G comes out tomorrow. The buzz is on her lips, and everyone's lips. My personal measure of marketable buzz is: if my parents are ...
Posted in Advertising, Business, Community, Marketing, Online, Strategy | 5 Comments »
BMW Literally Launches a Car with a 30-Minute Viral Video
Friday, June 20th, 2008WSJ reported today that BMW (and their ad agency) took credit for a 30-minute mockumentary about a German town building a ramp to literally launch a new 1-Series BMW car to America. The story was leaked to blogs and traditional press, ...
Posted in Advertising, Comedy, Content, Marketing, Online, Strategy, Viral | 1 Comment »
