Entries Tagged with ‘Strategy’

Takeaways from Tonight’s New Media Writer’s Panel

Tuesday, September 22nd, 2009

Great panel discussion tonight at the Writers Boot Camp in Santa Monica. Bob and I (Alec) were lucky enough to join some great panelists, and drop some knowledge-bombs on the crowd. Some key takeaways: Create content to SERVE your ...

Posted in Our Work, Strategy, Writing | 1 Comment »

Join Alec & Bob for a New Media Panel Next Week

Tuesday, September 15th, 2009

Alec McNayr and Bob Gustafson (that's us!) will be on a panel focusing on new media and screenwriting next week. The event is free, but RSVPs are required. New Media Panel Monday, September 21, 2009 7:30 PM Writers Boot Camp in Santa Monica Hosted ...

Posted in Online, Our Work, Strategy, Writing | Comments Off on Join Alec & Bob for a New Media Panel Next Week

Back on Topps Not Quuuuuuiiiiiteeee There Yet

Saturday, October 4th, 2008

Michael Eisner's company bought the baseball card company Topps last year, and this year, his new media production company Vuguru is making a mockumentary about it. Back on Topps stars twin comedians The Sklar Brothers, and is actually quite ...

Posted in Comedy, Content, Marketing, Online, Strategy | Comments Off on Back on Topps Not Quuuuuuiiiiiteeee There Yet

A Sign of Things to Come: The Audience for TV’s New Season Keeps Shrinking

Friday, October 3rd, 2008

With every new season premiere of every show on TV, the story seems to be consistent: audiences are not coming back this fall. Just got an email from THR and all three articles in it were about TV networks hemorrhaging audiences: ABC ...

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Regarding the Crumbling/Rising Music Business

Friday, September 19th, 2008

Heard a music producer last week rant about how iTunes is killing the music business. He thought that the 99-cent download doesn't float the traditional music industry, and that forcing consumers into $10+ full albums were the way to ...

Posted in Business, Strategy | Comments Off on Regarding the Crumbling/Rising Music Business

Introducing the New MadTV Cast

Thursday, September 11th, 2008

MadTV has always been a distant cousin to my first love, Saturday Night Live. But I was impressed with I saw these introduction videos of the 14th season's new cast members Eric Price, Erica Ash, and Matt Braunger. (14 seasons? ...

Posted in Advertising, Comedy, Marketing, Strategy | Comments Off on Introducing the New MadTV Cast

N Came and Went, But What Did it Mean?

Tuesday, September 9th, 2008

I've lauded Stephen King's N. as the best web series I'd seen in a long time, but it ended with an awkward "okay, that's done now." Now what? As a fan, what am I supposed to do? Buy the book? ...

Posted in Business, Media, Online, Series, Strategy | Comments Off on N Came and Went, But What Did it Mean?

TNT Went All-In on Lucky Chance and Busted

Wednesday, July 30th, 2008

[Originally written for TubeFilter.tv.] Half advertisement, half action series, TNT’s new short-form series Lucky Chance is a high-speed romp through a what feels like a student film inspired by the fast editing style, one-liner quipping actors, and outlandish mobsters in Guy ...

Posted in Advertising, Content, Drama, Media, Series, Strategy | Comments Off on TNT Went All-In on Lucky Chance and Busted

Can Magazines Solve Online Video Distribution Woes?

Monday, July 21st, 2008

You might call it expensive, archaic, or lame, but the TV development process does deliver something that online video does not: a semi-accurate prediction of viewership. Sponsors are still tepid about dipped big money into online video, for fear ...

Posted in Advertising, Business, Content, Media, Metrics, Online, Series, Strategy | 1 Comment »

Batman’s Unique Trailer

Thursday, July 17th, 2008

The latest Batman movie comes out tomorrow: "The Dark Knight." Surely this isn't news to you. If so, where you been? Aside from all the great buzz being hyped about this movie, there's been some great viral online marketing done. ...

Posted in Advertising, Business, Content, Design, Media, Strategy | Comments Off on Batman’s Unique Trailer