The Anatomy of Buzz
Thursday, July 10th, 2008My mom has no idea what 3G mobile technology means. But she knows that the Apple iPhone 3G comes out tomorrow. The buzz is on her lips, and everyone's lips. My personal measure of marketable buzz is: if my parents are ...
Posted in Advertising, Business, Community, Marketing, Online, Strategy | 5 Comments »
BMW Literally Launches a Car with a 30-Minute Viral Video
Friday, June 20th, 2008WSJ reported today that BMW (and their ad agency) took credit for a 30-minute mockumentary about a German town building a ramp to literally launch a new 1-Series BMW car to America. The story was leaked to blogs and traditional press, ...
Posted in Advertising, Comedy, Content, Marketing, Online, Strategy, Viral | 1 Comment »
The Death of the Short Film Festival
Wednesday, June 18th, 2008Yesterday, I had lunch with a friend of mine who makes short films. We talked about the purpose of short films these days and how short films really don't need to go the way of the film festival anymore. ...
Posted in Business, Marketing, Online, Strategy | 3 Comments »
Cuban Rips YouTube (and Rightly So)
Tuesday, June 17th, 2008I wrote last week about how YouTube is releasing some new tools for creators, and this week, Mark Cuban ups the ante. He rips the online video giant in his latest Blog Maverick post. His primary complaint is ...
Posted in Advertising, Business, Content, Strategy | No Comments »
quarterlife’s Second Chance?
Thursday, June 12th, 2008A few months ago, we interviewed quarterlife's creator Marshall Herskovitz, who in the days prior to its launch on NBC, was already tepid about his online series' chances in the "big leagues." NewTeeVee has a nice video follow-up interview, where Marshall ...
Posted in Business, Community, Content, Online, Series, Strategy | No Comments »
Hooray! The Internet Proves it is a Viable Pathway to Hollywood… Oh Wait, for Big Name Stars.
Wednesday, June 11th, 2008The Hollywood Reporter reported yesterday that a fake movie trailer posted online will be made into a feature film. Seems like the breakthrough moment that we've all been looking for, right? Sure, except that "Seth and Jay vs. The Apocalypse" ...
Posted in Business, Comedy, Online, Strategy | No Comments »
Interview with quarterlife’s Marshall Herskovitz
Saturday, May 24th, 2008We interviewed writer-producer Marshall Herskovitz for the May/June 2008 issue of Script Magazine a few days before his online series quarterlife debuted on NBC. We all know what happened, but don't write off our article just yet: quarterlife's stumble ...
Posted in Business, Content, Drama, Media, Metrics, Online, Our Work, Producing, Series, Strategy, Writing | 1 Comment »
Eisner Speaks, We Listen
Wednesday, May 21st, 2008Michael Eisner spoke at a Microsoft digital advertising conference this week: "The ability for anyone, anywhere to create and distribute short-form entertainment that can be seen by anyone else, anywhere else is an extraordinary development. But in many ways, YouTube is ...
Posted in Content, Strategy | No Comments »
Hulu’s Dastardly Plan Unfurls
Wednesday, May 21st, 2008On the same day that Hulu cracked the Top 10 web video distributor sites (with 63 million streams, mind you), it announced more syndication deals across the Web: TV.com, TV Guide, Break.com, Zap2it, BuddyTV, Flixster, and myYearbook. I've long thought that ...
Posted in Business, Community, Online, Strategy | 1 Comment »
Why Our Shows Should Matter to Big Brands
Tuesday, May 6th, 2008A constant hurdle we deal with is trying to figure out is how can one small online series possibly matter to big brands. Smaller web series simply don't have the reach, hell, even some of the bigger series like ...
Posted in Advertising, Business, Media, Online, Strategy | No Comments »
