Sponsorship Woes

Thursday, May 1st, 2008

Before launching Flipper Nation as an online series, Alec and I pitched it to A&E television. We thought it would be a perfect fit for a network that was the host of some of the more successful real estate ...

Posted in Advertising, Business, Content, Metrics, Our Work, Strategy | No Comments »

Lessons in Leverage

Monday, March 31st, 2008

If you haven't already, please go and read Alec's guest post on Chatterbox Marketing. In it, Alec speaks about the events over this past year (many of which I've been present for) that have lead him to the place where he ...

Posted in Business, Content, Design, Marketing, Media, Metrics, Online, Our Work, Producing, Strategy, Writing | 1 Comment »

If You Create Anything (Online or Otherwise), You Must Read This

Tuesday, March 4th, 2008

Kevin Kelly writes about making a living from creative work. Genius. Go read it write now. No, wait, read my thoughts, then go read it. On second thought, go for it. Between the mega-celebrity and the average ...

Posted in Business, Content, Online, Strategy, Viral | 2 Comments »

The Future of Attention Spans

Tuesday, February 26th, 2008

[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Most blame MTV and its “newfangled jump-cuts” for the shortened attention spans of today’s media consumers. Yet almost thirty years after MTV appeared in mainstream American culture, ...

Posted in Online, Producing, Strategy | No Comments »

The Future of Distribution

Sunday, February 24th, 2008

[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Imagine a not-too-distant future where you, for a nominal fee, can have instant access to every piece of content ever created on any device, no matter its size ...

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Re-Distribution

Monday, January 28th, 2008

Fred Wilson at NewCritics has a great piece on "Re-Blogging" on Tumblr. I have said for years months that the future of all media will sit in its own inherent "pass-along-ability." As media is digitized and delivered effortlessly across all devices, platforms, ...

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60Frames Numbers After One Week

Thursday, January 24th, 2008

There's been a lot of talk lately about independent production studios hoping to sidestep the traditional Hollywood producers and publish their own content online. NewTeeVee has done a great job of covering the announcements, finance deals, and great promises ...

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Is Negative Publicity Truly Harmful?

Tuesday, January 15th, 2008

...or is the phrase "all publicity is good publicity" really true? Partida Tequila just launched Tequila Confessions, a website featuring personal Tequila stories told in a "man-on-the-street" fashion. The only problem is that the stories that are being "confessed" don't ...

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Incentive to Not Copy

Thursday, January 10th, 2008

Oh, the shame. http://www.youthoughtwewouldntnotice.com

Posted in Design, Strategy | No Comments »

Marketing For Small Shops

Wednesday, January 9th, 2008

FreelanceSwitch offers some great advice on marketing strategy for freelancers (or for independent online content creators). UPDATE: They followed up with another great, related post: 7 Things You Can Do TODAY to Kickstart Your Freelancing Career

Posted in Marketing, Strategy | No Comments »