If You Create Anything (Online or Otherwise), You Must Read This
Tuesday, March 4th, 2008Kevin Kelly writes about making a living from creative work. Genius. Go read it write now. No, wait, read my thoughts, then go read it. On second thought, go for it. Between the mega-celebrity and the average ...
Posted in Business, Content, Online, Strategy, Viral | 2 Comments »
The Future of Attention Spans
Tuesday, February 26th, 2008[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Most blame MTV and its “newfangled jump-cuts†for the shortened attention spans of today’s media consumers. Yet almost thirty years after MTV appeared in mainstream American culture, ...
Posted in Online, Producing, Strategy | No Comments »
The Future of Distribution
Sunday, February 24th, 2008[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Imagine a not-too-distant future where you, for a nominal fee, can have instant access to every piece of content ever created on any device, no matter its size ...
Posted in Business, Marketing, Media, Online, Producing, Strategy, Viral | No Comments »
Re-Distribution
Monday, January 28th, 2008Fred Wilson at NewCritics has a great piece on "Re-Blogging" on Tumblr. I have said for years months that the future of all media will sit in its own inherent "pass-along-ability." As media is digitized and delivered effortlessly across all devices, platforms, ...
Posted in Marketing, Strategy | No Comments »
60Frames Numbers After One Week
Thursday, January 24th, 2008There's been a lot of talk lately about independent production studios hoping to sidestep the traditional Hollywood producers and publish their own content online. NewTeeVee has done a great job of covering the announcements, finance deals, and great promises ...
Posted in Content, Marketing, Media, Metrics, Strategy | No Comments »
Is Negative Publicity Truly Harmful?
Tuesday, January 15th, 2008...or is the phrase "all publicity is good publicity" really true? Partida Tequila just launched Tequila Confessions, a website featuring personal Tequila stories told in a "man-on-the-street" fashion. The only problem is that the stories that are being "confessed" don't ...
Posted in Advertising, Content, Design, Marketing, Media, Online, Producing, Strategy, Writing | No Comments »
Incentive to Not Copy
Thursday, January 10th, 2008Oh, the shame. http://www.youthoughtwewouldntnotice.com
Posted in Design, Strategy | No Comments »
Marketing For Small Shops
Wednesday, January 9th, 2008FreelanceSwitch offers some great advice on marketing strategy for freelancers (or for independent online content creators). UPDATE: They followed up with another great, related post: 7 Things You Can Do TODAY to Kickstart Your Freelancing Career
Posted in Marketing, Strategy | No Comments »
Titles
Tuesday, January 8th, 2008One of the best gifts you can give your online series is a great title. Seth Godin offers some of his genius on the concept of titles. Side note: If you don't read Seth Godin, you're ...
Posted in Online, Strategy, Writing | 1 Comment »
The WGA Strike Isn’t Pushing Viewers Online
Sunday, January 6th, 2008Allan Leinwand, a VC/Writer on GigaOm, asks if the Writer's Strike is the inflection point at which viewers jettison TV and move to watching video online. On a personal note, the writer's strike is keeping us from moving forward with a ...
Posted in Content, Online, Strategy, Writing | 1 Comment »
