Titles

Tuesday, January 8th, 2008

One of the best gifts you can give your online series is a great title. Seth Godin offers some of his genius on the concept of titles. Side note: If you don't read Seth Godin, you're ...

Posted in Online, Strategy, Writing | 1 Comment »

The WGA Strike Isn’t Pushing Viewers Online

Sunday, January 6th, 2008

Allan Leinwand, a VC/Writer on GigaOm, asks if the Writer's Strike is the inflection point at which viewers jettison TV and move to watching video online. On a personal note, the writer's strike is keeping us from moving forward with a ...

Posted in Content, Online, Strategy, Writing | 1 Comment »

New Script Mag Article with Afterworld Creator Brent Friedman

Thursday, January 3rd, 2008

Check out the new Script Magazine issue for Jan/Feb featuring our third article for the publication -- an interview with Brent Friedman, creator of multi-platform series Afterworld. AN ALTERNATE UNIVERSE: Q & A with Afterworld series writer-creator Brent Friedman by Robert Gustafson ...

Posted in Online, Our Work, Series, Strategy | No Comments »

PR Tips Adapated from Tech Startups

Monday, December 31st, 2007

Adaptive Blue offers some nice advice for tech startups to get some good PR for their products. PR Tips For Startups: How To Get And Keep The Media Attention http://blog.adaptiveblue.com/?p=689 Same principles work for any content creator trying to stand out in the ...

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Getting The Guild off the Ground

Friday, December 21st, 2007

Bob and I recently interviewed the producing team behind The Guild: Felicia Day, Kim Evey, and Jane Selle Morgan for our latest article in Script Magazine (due out in February 2008). Felicia did a great little article in today's Web Video ...

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Hollywood Rumble!

Tuesday, December 11th, 2007

Bob and I worked on a great video with our old improv friend, John Baumgaertner. It's a commentary on the WGA Writer's Strike, and, yes, there are tons of parody videos out there, but ours is the only one ...

Posted in Comedy, Our Work, Strategy | No Comments »

Hulu Review

Wednesday, November 14th, 2007

Shortly after writing a mini-rant against NBC and Hulu, I got my invitation to view the private beta. After four minutes of rigorous testing, I can say this: the site is fast, the clips look good, and the experience ...

Posted in Comedy, Strategy | 1 Comment »

I Can’t Find What I Want

Tuesday, November 13th, 2007

I wrote a post a few weeks ago about Saturday Night Live, and linked to a few of my favorite clips on YouTube. Big mistake. Now that NBC has pulled all of its content off of the site, all my links are ...

Posted in Comedy, Content, Strategy | No Comments »

Everyone’s Experimenting, Even Eisner

Thursday, November 8th, 2007

Consider the words from Michael Eisner regarding his new media company Tornante/Vuguru (thanks: AdWeek). We're big fans of the Big Fantastic guys who did Prom Queen, and, according to Eisner, it "didn't make any money, but did make history." I ...

Posted in Content, Metrics, Series, Strategy | No Comments »

New Script Magazine Issue. Get it Now!

Tuesday, October 30th, 2007

Our latest Script Magazine article hits newsstands this week! The article covers how having a successful video series means going beyond just posting on the Youtubes and Revvers. A successful online series has to find not just fans of ...

Posted in Content, Media, Metrics, Online, Series, Strategy, Viral | No Comments »