Shortening the Jump from “Not a TV Show” to “TV Show”

Saturday, October 13th, 2007

Though the Internet is growing into its own medium for storytelling and shared cultural experiences, the people who run TV and movies still hold all the keys to the big money. For now. TV is still a great ...

Posted in Drama, Strategy, Viral | No Comments »

Day 1 at the New Media Expo

Friday, September 28th, 2007

Bob and I headed to Ontario, CA for the Podcast and New Media Expo. "New Media" has come a long way from the days when I worked for Jupiter Media Metrix, which hosted huge events attended by thousands of ...

Posted in Media, Online, Strategy | No Comments »

Email Marketing is Part Science and Part Science

Thursday, September 27th, 2007

Marketing Sherpa shows us a well-written description of an effective e-mail marketing campaign. HTML vs Text Email: Which Works Better in a Short Conversion Cycle? http://www.marketingsherpa.com/article.php?ident=30142 Event marketers and others who need to convert products quickly can learn from a minor league baseball ...

Posted in Advertising, Online, Strategy | No Comments »

Average Video View: 2.7 minutes

Friday, September 14th, 2007

Lost Remote points us to a ComScore report that shows that the video "sweet spot" -- or average video duration -- is just 2.7 minutes. I would assume that these numbers will skewing higher as time moves forward, and, ...

Posted in Online, Strategy | No Comments »

It’s All About Expectations

Friday, August 31st, 2007

To add to a post from a few days ago, a new study from advertising.com said that when it comes to watching content online, "94% of respondents prefer ads to subscription fees." I'm sure that given the choice, 100% of online ...

Posted in Advertising, Content, Strategy | No Comments »

A “Length”-y Discussion

Wednesday, August 29th, 2007

As web portals and traditional networks start to venture into original programming, they are going to have to consider what their viewers' expectations are when they sit down to consume this programming. Why is it that our attention span online is ...

Posted in Content, Metrics, Online, Strategy | 1 Comment »

Two Must-Attend Events

Monday, August 27th, 2007

Bob and I will be attending two events related to online media during the next few months. Just wanted to share them with you. We're very excited to be a part of this emerging community of storytellers: September 28-30, ...

Posted in Our Work, Strategy | No Comments »

I Can Do Better Than That

Saturday, August 25th, 2007

Recently I received an e-mail from a friend of mine with this question: Wanted to ask you about your pitches to different networks for new webisode ideas. Just wondering how you set up those meetings. Do you have a relationship ...

Posted in Metrics, Online, Our Work, Series, Strategy | No Comments »

Delivering Consistently

Tuesday, July 31st, 2007

Bob and I attended a "Faces of the Web" panel at ITV Fest last Sunday. It featured the teams behind Ask A Ninja, Lonelygirl15, and "Nobody's Watching." Each of them placed importance on two things -- having a business plan ...

Posted in Online, Strategy | No Comments »

Questionable Tactics for Intel and Christopher Guest

Thursday, July 26th, 2007

Last week, Intel launched a new online campaign featuring rock videos directed by Christopher Guest. Now, I find these really funny -- I love the swearing singer from Old School and I love cleverly-worded mock rock lyrics, but I ...

Posted in Comedy, Strategy, Viral | No Comments »