Entries Tagged with ‘Uncategorized’

The New Web Series Business Model?

Tuesday, December 22nd, 2009

Earlier this year, Alec and I wrote an article for Script Magazine about the series, Angel of Death and how Sony's Crackle had figured out an online business model that actually worked, and delivered somewhat of a payday to the ...

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MRTC at NATPE LATV 2NITE (more acronyms to follow)

Thursday, July 9th, 2009

My Roommate the Cylon is up for the "Best Comedy" award at the NATPE LATV Fest's nextTV Competition, and the results are announced tonight at 6:30pm at the awards ceremony in Century City, CA. We'll be posting our thoughts on Twitter ...

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We’re at NATPE’s LATV Fest

Wednesday, July 8th, 2009

Alec and I are hanging out all day going to panels and covering the state of New Media for Script Magazine. We're also hoping to score a big win tomorrow in their NextTV Competition of which My Roommate The Cylon is ...

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Positioning Your Content As a Revenue Generator

Tuesday, January 27th, 2009

Someone said to me the other day, "2009 is a great year for online content... if you don't have to make any money from it." It's true. More focus, more shifting away from cable to mobile and online, and more ...

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Working Your Way Up the New Media Pyramid

Thursday, November 20th, 2008

NewTeeVee is covering a question I've been thinking about for a while now: do traditional celebrities help or hinder web series? Do you have to be (or have signed) a celebrity to make a web series work? Have ...

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Cable Nets Up Their Marketing Game

Wednesday, November 12th, 2008

Multichannel news reports on three cable network shows benefiting from creative marketing strategies: A&E's Parking Wars has used a flash game and a Facebook app to boost its profile. A&E's Paranormal State combined building-covering billboards and focused speakers to make passers-by thinking ...

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Layering Your Art

Wednesday, October 29th, 2008

One kid with a web cam created 64 video tracks where he sings, clicks, percussions, and synthesizes. All those videos come together to recreate Michael Jackson's Thriller. Check it out at College Humor. (or see below) Got me ...

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Top 10 Web Creators

Wednesday, September 17th, 2008

Daisy Whitney has a great examination of ten top web series creators. Some are backed by big media companies (Sony/Crackle, MSN), some are fiercely independent (Ask A Ninja's Kent Nichols and Doug Sarine, Felicia Day), and some came from the traditional ...

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Tivo’s Finally Had an Effect on TV Advertising: Product Placement Up Big Time

Wednesday, July 23rd, 2008

Everyone has seen or talked about product placement making its way into TV shows. I have talked, at length about the genius work writers on 30 Rock have done with Verizon and Snapple. The LA Times reports that product placement ...

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Another Improvatory Alumni Gets Some ITV Fest Love

Tuesday, July 22nd, 2008

Our friend Alex Enriquez was one of the original members of the Improvatory, and not only is he now performing with the Groundlings Sunday Company, his Web series at ICN, Annals, was selected as an entry into the Independent Television ...

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