LonelyGirl15 Creators Not So Lonely Anymore
Wednesday, October 1st, 2008We interviewed Miles Beckett and Greg Goodfried, the creators of Lonelygirl15 and Kate Modern, for the September/October 2008 issue of Script Magazine. Their new media production company EQAL recently landed $5 million in financing and a big contract with ...
Posted in Community, Content, Drama, Media, Online, Viral, Writing | No Comments »
Viral Videos Get Positive Marks
Saturday, July 19th, 2008Saw this quick report from Daisy Whitney, who spins viral videos "tricking" the audience as a positive tactic for advertisers. Tricking your customers can add to the mystique of your product or brand, but it's important to not overstep your boundaries. ...
Posted in Advertising, Online, Viral | No Comments »
A Great Viral Video Flops: 3,328 Views For Parrot?
Monday, June 23rd, 2008Rob Delaney sent me a link to Parrot for State Bird on YouTube, a really well-done fake political news short starring himself as the snarky host. The video showcases a debate between a parrot and a valley quail, who argue over ...
Posted in Advertising, Comedy, Marketing, Online, Viral | 3 Comments »
BMW Literally Launches a Car with a 30-Minute Viral Video
Friday, June 20th, 2008WSJ reported today that BMW (and their ad agency) took credit for a 30-minute mockumentary about a German town building a ramp to literally launch a new 1-Series BMW car to America. The story was leaked to blogs and traditional press, ...
Posted in Advertising, Comedy, Content, Marketing, Online, Strategy, Viral | 1 Comment »
Weezer Video Reflects the Sad State of Online Entertainment
Friday, May 23rd, 2008If you've been plugged into the Internet any amount of time since 2004, you've been forwarded a funny video. Star Wars Kid. The Numa Numa Guy. Grape Stomping. Miss South Carolina. When enough people see ...
Posted in Advertising, Content, Online, Viral | No Comments »
National High Five Day
Thursday, April 17th, 2008In honor of National High Five Day, let's revisit an oldie but a goodie... High-Five Hollywood. (only in the world of online media could "4 months old" be considered an "oldie") HIGH-FIVE HOLLYWOOD! on FunnyOrDie.com
Posted in Comedy, Viral | 1 Comment »
Great News for The Guild
Thursday, March 13th, 2008Congratulations to our friends at The Guild who are getting some big accolades in the past few days. We interviewed Felicia Day, Jane Selle Morgan, and Kim Evey from The Guild for Script Magazine for their work in launching the series ...
Posted in Content, Marketing, Online, Viral | 1 Comment »
If You Create Anything (Online or Otherwise), You Must Read This
Tuesday, March 4th, 2008Kevin Kelly writes about making a living from creative work. Genius. Go read it write now. No, wait, read my thoughts, then go read it. On second thought, go for it. Between the mega-celebrity and the average ...
Posted in Business, Content, Online, Strategy, Viral | 2 Comments »
The Future of Distribution
Sunday, February 24th, 2008[An excerpt from our article in the March/April 2008 issue of Script Magazine.] Imagine a not-too-distant future where you, for a nominal fee, can have instant access to every piece of content ever created on any device, no matter its size ...
Posted in Business, Marketing, Media, Online, Producing, Strategy, Viral | No Comments »
Because Everybody Loves a Challenge
Monday, February 4th, 2008YouTuber Neil Cicierega, who posted popular Harry Potter Puppet clips, posted a video in early January inviting people to post death threats on his life. He outlines the criteria for the death threats (plans, motives, feelings afterwards) and the prize for ...
Posted in Marketing, Metrics, Viral | No Comments »
