New Script Magazine Issue. Get it Now!

Tuesday, October 30th, 2007

Our latest Script Magazine article hits newsstands this week! The article covers how having a successful video series means going beyond just posting on the Youtubes and Revvers. A successful online series has to find not just fans of ...

Posted in Content, Media, Metrics, Online, Series, Strategy, Viral | No Comments »

Shortening the Jump from “Not a TV Show” to “TV Show”

Saturday, October 13th, 2007

Though the Internet is growing into its own medium for storytelling and shared cultural experiences, the people who run TV and movies still hold all the keys to the big money. For now. TV is still a great ...

Posted in Drama, Strategy, Viral | No Comments »

Questionable Tactics for Intel and Christopher Guest

Thursday, July 26th, 2007

Last week, Intel launched a new online campaign featuring rock videos directed by Christopher Guest. Now, I find these really funny -- I love the swearing singer from Old School and I love cleverly-worded mock rock lyrics, but I ...

Posted in Comedy, Strategy, Viral | No Comments »

Viral videos as an advertising tool

Thursday, June 14th, 2007

There are millions of people posting videos online in hopes of being the next big viral hit, but so precious few make it. Here's a link to an interview that explains how viral video, or even branded content can ...

Posted in Strategy, Viral | No Comments »